Scent & Influence: Turning Fragrance into Digital Power

TFF UK Creators Community…

Scent & Influence: Turning Fragrance into Digital Power:

This panel brings together leading fragrance influencers to explore how scent is communicated, experienced, and amplified in the digital age. Designed for marketers, public relations professionals, and aspiring influencers, the session will unpack how creators translate a deeply personal, non-visual medium into compelling content that drives engagement, trust, and brand affinity.

Panellists will share practical insights into building an authentic voice, growing and sustaining an audience, and navigating partnerships with brands while maintaining credibility. The discussion will also examine current trends across platforms, the role of storytelling in shaping consumer perception, and how influencers contribute to the success of fragrance launches and campaigns.

Attendees will gain a clearer understanding of what makes fragrance content resonate, how to collaborate effectively with influencers, and how to carve out a distinct presence in a competitive space. The objective is to equip participants with both strategic and creative tools to leverage influence, foster meaningful connections, and elevate fragrance narratives in today’s media landscape.

Know what’s Happening Next — before everyone else does.

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Host or Publisher The Fragrance Foundation UK