SCA Advocacy Workshop - Metrics and Messaging: Promoting your Archive

Aim

This workshop aims to provide you with insights, skills and resources which will support you to shout about the impact of your archive.

This in-person interactive session will include:

• The context for advocacy – understanding wider organisational and sector priorities.

• The value of your work – identifying where your work aligns with wider priorities.

• Making use of data – using metrics, case studies and stories to make your case.

• Presenting - what tools and techniques can help you improve communications.

• Managing the message – tailoring to internal and external audiences.

Who should attend?

This workshop is aimed at Archivists, Archive Managers, and Heads of Service working across Scotland in any archive setting. It will be of interest to anyone asking the following questions:

• How can I improve the metrics I am collecting and communicating?

• How do I best present our work?

• What tools can I use to influence decisions?

• How can I get to be at the decision-making table?

• How can we develop our relationship with funders, parent bodes and the public?

The workshop will include a mixture of group activity, presentations and case study speakers. Participants will be asked to undertake a short task in advance to help them prepare for the day.

Trainers biography

Mairead O’Rourke

Mairead O’Rourke is a consultant, facilitator, and coach with over 20 years’ experience of development work in arts and heritage. She is a passionate advocate for the role that museums, libraries and archives play in improving their communities.

Over the last ten years Mairead has supported a range of clients to develop their internal and external advocacy. She has delivered extensive training on advocacy for The National Archives and Museum Development and has worked with individual archive, library and museum services to support the development of business and strategic plans. This includes supporting the University of Bristol through the development of their Collections Centre.

Her research and guidance includes Making the Most of Your Museums: A Handbook for Councillors, How Culture and Leisure responded to Covid-19 and Alternative Operating Models for Museums for the Association of Independent Museums.

Mairead has been a trustee of two museums and is currently a trustee for the Museums Association Support Fund. She is a member of the European Mentoring and Coaching Council UK and an assessor for the Clore Leadership Programme.

Accessibility

The venue does not currently have a chair lift but it should have this in place by the event but we can't guarantee it.

There are limited spaces available for parking for people who require them.

Please do not hesitate to get in touch regarding accesibility.

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Host or Publisher Scottish Council on Archives