Say This, Not That: 5 Messaging Fixes That Attract Better Design Clients

You can be an incredibly talented designer and still attract the wrong clients. In this practical, straight-to-the-point session, interior designer and branding expert John McClain breaks down five simple but powerful messaging shifts that immediately change how potential clients see you, trust you, and decide to work with you. Most designers default to industry language that sounds professional but doesn't actually land with homeowners. The result? Vague inquiries, price-shopping conversations, and projects that don't match your level of expertise. This session will help you figure out what to say (and what to stop saying) so your message clearly communicates your value, attracts better-fit clients, and sets expectations before you ever hop on a call.

Know what’s Happening Next — before everyone else does.

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Host or Publisher universalfurn