Sales Success: Strategies for Winning New Clients in Today’s Market

Join us for a full-day RL Business Club event, where you'll gain the insights and strategies needed to attract and win new clients in 2025, helping you drive business growth.

The landscape of marketing, business development, and client acquisition is constantly evolving. This event is designed to equip you with the tools and knowledge to stay ahead of the curve.

Throughout the day, you’ll develop a tailored plan to enhance your client acquisition strategy for 2025. Our expert speakers, including four external professionals and members of the RL team, will guide you through the entire sales cycle and client acquisition process.

By the end of the day, you’ll have a clear understanding of the key fundamentals – from crafting your marketing message to confidently closing the sale.

• Craft your business message and deliver it with confidence.

• Get your message out there, create a following, and promote your brand.
• Turn your audience into hot leads and new prospective client appointments.
• Take your prospects, lead them to a buying decision, and close the sale.

• The 'why' behind your business and motivations to meet your growth and client acquisition goals.
• How to take your learnings and turn these into an actionable strategy for both you and your team to follow.

Jack Spoor leads Robson Laidler's Business Advisory team. In his role, Jack works with business owners to help them define and implement their business strategy. His passion lies in supporting businesses to grow while helping owners achieve their goals.

Jack will kick off the day by delivering a talk on 'Knowing Your Why.' Before making plans to grow your business, it's crucial to have a clear understanding of why you're doing it. This ensures that your business growth targets are directly linked to your personal motivations and goals.

Towards the end of the event, Jack will bring together all the insights shared throughout the day, helping you consolidate them into an actionable strategy with clear steps for you and your team to follow.

As the host of this RL Business Club event, Jack will also bridge the gaps between speakers, tying the day’s learnings together to ensure a cohesive and impactful experience.

Alfie Joey has worked with BBC Radio and performed comedy around the world for decades. As an event host and keynote speaker, he has spoken at TEDx events and hosted at venues ranging from Wembley Arena to the Comedy Store. His insights on effective communication will transform how YOU approach public speaking, no matter your level or the situation.

We’re living in the age of podcasts, panels, the Zoom boom, and the social media reels revolution. More and more of us are speaking in public—often unintentionally—but how many of us are delivering a message that truly resonates?

Improving your communication skills can revolutionise your business, sales, marketing, charity efforts, and, of course, your self-confidence. In this entertaining and interactive session, Alfie Joey, The #SpeakEasyGuy, will share tips, tools, and tactics to ensure you leave a lasting impression every time you communicate.

Helen runs H Social, a digital marketing agency specialising in organic social media marketing for SMEs. She also leads the marketing department for DressMeZee, an online fashion brand.

In both roles, Helen spends much of her time designing strategic campaigns that engage audiences in fun and meaningful ways. She thrives on the ever-evolving nature of the online world.

Helen's session will focus on how to effectively use social media to spread your message in 2025 (spoiler: it’s easier than you think!).

You will learn simple techniques to connect your business with your ideal clients by utilising keyword research, engaging with potential audiences, and showcasing your brand’s personality. This will be an interactive session, so make sure to bring your phone!

Ian Nicklin is a LinkedIn marketing expert and the managing director of IN Social, based in MediaCityUK. His results-driven approach has consistently delivered exceptional ROI for clients, helping businesses turn online connections into lasting partnerships.

In Ian's session, he will deliver a dynamic and practical workshop on transforming your LinkedIn audience into hot leads. This session is tailored for business owners, sales professionals, and marketers who want to elevate their LinkedIn strategy and achieve measurable sales results.

Ian will share proven strategies that have helped businesses secure contracts worth hundreds of thousands of pounds. This includes a Robson Laidler client who reported deals exceeding £200k, with total opportunities reaching up to £500k.

JP Addison is a sales and leadership trainer and coach who specialises in helping small and medium-sized businesses grow their revenue. With over 20 years of experience working with some of the UK’s largest companies in hospitality, retail, and logistics, JP believes that selling should 'feel good' and 'do good'.

In JP's session, you will discover how the 'CLEAR Framework' can transform the way you think about selling by focusing on authentic connections, meaningful conversations, and real results.

You’ll learn how to make selling feel natural, empowering, and effective—offering a fresh perspective on how to sell in a way that resonates with today’s customers.

The RL Business Club, hosted by Robson Laidler Accountants, is designed to provide both our clients and the wider business community with a unique opportunity to come together, learn, and grow.

Our mission is to support business owners by offering valuable insights, expert advice, and practical tools to help you achieve sustainable growth and success. Through engaging workshops, inspiring speakers, and collaborative discussions, the RL Business Club equips attendees with the knowledge and strategies needed to navigate the challenges of running and scaling a business.

Each event is carefully crafted to address the evolving needs of modern businesses, offering actionable takeaways that can be implemented straight away. Whether you're looking to enhance your financial strategy, develop your team, or improve your marketing and sales efforts, the RL Business Club has something for everyone.

Join us and become part of a growing community of forward-thinking business owners committed to making a real impact.

This event is for anyone looking to sharpen their skills, gain fresh perspectives, and confidently navigate the evolving landscape of client acquisition and modern marketing in 2025.

You’ll benefit from attending if:

• You want to improve your approach to attracting and winning clients.
• You own a business, or are involved in business development in your role and need actionable strategies for client acquisition.
• You’re seeking fresh ideas to boost your sales and marketing efforts.
• You feel unsure about how to generate leads or adapt to modern marketing techniques.
• You're looking to grow your business in 2025!

Our aim for this event is to help you win more of your dream clients, grow your business, and achieve your business goals with a clear plan of action.

Don’t miss this opportunity to learn from industry experts.

Register now via this Eventbrite page!

Host or Publisher Robson Laidler Accountants