Sales Strategies every Entrepreneur needs to Know

In this interactive workshop, you’ll learn the essential strategies to sell with confidence. We’ll cover how to define your ideal customer, craft a clear message, and follow a simple sales process. You’ll also practice asking the right questions and handling common objections so you can move conversations toward a “yes.”Outline

Topics covered:

Why Sales Matters

Knowing Your Ideal Customer

Crafting a Message That Works

The Sales Process – 5 simple stages

Asking effective questions that uncover needs

Handling common objections with confidence

30-Day Sales Action Plan

Presenter: Ami Trivedi, High Performa

Ami is a former Salesforce top performer, and founded of High Performa , a sales training company, as well as the host of the Ask For It podcast. She’s closed over $15M in deals with Fortune 500 companies and now teaches entrepreneurs the sales strategies they need to win more customers with confidence

Do It In Durham Entrepreneurship Week

November 17 – 21st 2025

Join us for the 13th year of ‘Do It In Durham Entrepreneurship Week’.

Durham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week.

Do It In Durham Entrepreneurship Week is a collaboration of Durham’s business support, educational and networking organizations who have come together to encourage and support entrepreneurs, job creators and innovators who create economic growth in the Durham Region.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Business Advisory Centre Durham (BACD)