Sales Ready: Know Your Customer, Close the Deal
Schedule
Wed Apr 08 2026 at 05:30 pm to 07:00 pm
UTC-04:00Location
PNC Fairfax Connection | Cleveland, OH
About this Event
Sales Ready: Know Your Customer, Close the Deal
Get ready to boost your sales game in this in-person event! Learn how to truly understand your customer and turn prospects into clients with proven strategies.
Many small business owners work hard on marketing but still struggle to turn interest into paying customers. The missing link is understanding the sales landscape and process to move potential customers from awareness to paying customer.
In this interactive workshop led by Dr. Erika Pryor, founder of EPIC Learning and creator of the Smashing Your Sales Goals training programs, participants will learn to
• Shift from sales unpredictable referrals to step-by-step sales process
• Distinguish between marketing activities and sales efforts
• Understand B2B, B2C and B2G customer types and sales cycles
• Leverage niche Right-Fit Customer profiles to generate new leads
During this interactive session, attendees will test their instincts about sales, ideal customer profiles, generating new business and the sales process while learning practical strategies to attract the right prospects and guide them toward becoming paying customers.
This workshop is ideal for:
• Small business owners
• Social enterprise builders and non-profit leaders
• Professional service providers
Where is it happening?
PNC Fairfax Connection, 8220 Carnegie Avenue, Cleveland, United StatesEvent Location & Nearby Stays:
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