Sales Masterclass for Non Sales People

SALES MASTER CLASS – PART ONE A Free Workshop for Small Business Owners and Entrepreneurs in South Florida

Are you leaving money on the table every time you talk to a potential customer? Join us for a free Sales Master Class in Homestead, FL a hands-on sales training workshop designed to help small business owners, entrepreneurs, and professionals close more deals with confidence.

What You'll Learn

In this power-packed two-hour session, you'll walk away with practical sales skills you can use immediately no theory, no fluff. We cover:

• How to start sales conversations without sounding pushy
• The psychology behind why people buy and how to use it ethically
• How to handle objections and turn "I need to think about it" into a yes

Who Should Attend

This workshop is built for you if you are a small business owner who wants to grow revenue, an entrepreneur preparing to pitch investors or clients, a sales professional looking to sharpen your edge, or a professional in a client-facing role who needs stronger communication skills.

Why This Workshop Is Different

This is not a lecture. It is an interactive, scenario-based learning experience facilitated by Chris Collie, Managing Partner of Engaged Talent Solutions and Faculty for the Goldman Sachs 10,000 Small Businesses Program at Miami Dade College. Chris brings 20+ years of leadership and workforce development experience from organizations including Marriott Vacations Worldwide, the Florida Department of Health, and the Orlando VA Healthcare System.

Event Details

📅 Date: Thursday, April 9, 2026 ⏰ Time: 10:00 AM – 12:00 PM 📍 Venue: Miami Dade College – Homestead Campus 500 College Terrace, Homestead, FL 33030 💰 Cost: Complimentary — Free to Attend

Seating is limited.

About Engaged Talent Solutions

Engaged Talent Solutions (ETS) is a Florida-based leadership consulting and workforce training firm serving government agencies, healthcare organizations, and small businesses. ETS delivers practical, results-driven training that leaders and teams can apply on day one.

Info: Concepts covered
• Why most people resist traditional sales language
• The difference between pitching and curiosity
• The "conversation first" approach
• Simple opening lines that feel natural
Examples
• Questions that open dialogue
• Soft entry points in stores, services, and online conversations

Info: Role plays are where the ideas from the workshop turn into real skill. Listening alone does not build sales ability. Practice does. These short exercises give participants a safe place to try new approaches, make mistakes, and improve before they use the techniques with real customers.
Participants work in pairs and take turns playing the role of the customer and the salesperson. Each round focuses on a common situation that many small business owners face, such as greeting a customer, responding to someone who is just browsing, or handling a hesitation about price or timing. The goal is not to memorize a script. The goal is to practice starting natural conversations, asking good questions, and responding calmly when a customer is unsure.
After each round, partners briefly discuss what felt natural, what sounded pushy, and what could be improved. The facilitator then invites a few volunteers to share what they learned so the group can see different ways a sales conversation can unfold.

Info: Simple behavioral concepts explained
• People buy to solve problems
• People buy when they feel understood
• People buy when risk feels low
• People buy when they trust the person
Translate psychology into practical actions
• Asking better questions
• Listening for pain points
• Framing value clearly
Short examples from real business situations.

Info: Simple behavioral concepts explained
• People buy to solve problems
• People buy when they feel understood
• People buy when risk feels low
• People buy when they trust the person
Translate psychology into practical actions
• Asking better questions
• Listening for pain points
• Framing value clearly
Short examples from real business situations.

Info: Handling Objections
Focus on common objections
• "I need to think about it."
• "It is too expensive."
• "I am just looking."
Participants practice a simple structure
Acknowledge
Ask a clarifying question
Reframe value

Info: Action planning is where participants turn ideas from the workshop into specific actions they will use in their own business. Many people attend sales training, feel motivated in the moment, then return to old habits a week later. This short planning exercise helps prevent that. Participants reflect on what they learned and choose two or three specific sales behaviors they will practice over the next week, such as a new opening question, a better way to respond when someone says they need to think about it, or a clearer way to explain the value of their product or service.
Participants write down the exact language they plan to try and identify where they will use it first. This might be with walk in customers, during a phone call, or in a casual conversation about their business. The goal is to leave the session with a clear plan for practice, not just ideas.
This exercise also prepares participants for the next session in the series. In part two, the focus will shift to deeper sales

Know what’s Happening Next — before everyone else does.

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Host or Publisher Engaged Talent | Entrepreneurship Academy