Sales for the Non-Salesperson: A Practical Guide to Driving Business Growth

This workshop is designed for entrepreneurs, freelancers, and professionals who do not consider themselves natural salespeople but need to boost their business success. Participants will learn how to create a simple yet effective sales plan tailored to their unique business needs.

Key topics include:

• Identifying and understanding your target customers.
• Crafting value-driven sales messages that resonate.
• Overcoming common objections with confidence.
• Building authentic customer relationships.
• Closing deals without feeling "salesy."

Presenter: Michael L. Thompson, Beverly Branch Manager, SCORE Northeast Massachusetts

This informative workshop is offered at no cost and is being sponsored in partnership with the and the .

Host or Publisher Enterprise Center at Salem State University