Sales Activation: How to Sign-Up Your First or Next Client

Most business owners at BIPC aren't at capacity - not because their offer isn't good enough, but because they're waiting for clients to come to them instead of creating sales conversations.

This workshop changes that.

You'll leave this room with:

✅ Your 10 warmest leads identified
✅ Personalised messages written and ready to send
✅ A 7-day action plan to book 3 sales calls THIS WEEK
✅ A simple 5-question framework for calls that convert
✅ The confidence to reach out without feeling pushy

• Identifying who in your network is already warm (no cold outreach needed)
• Writing messages that start conversations naturally (no sales scripts)
• Planning your next 7 days so you actually book calls this week
• Practising the questions that convert calls into clients
• Handling the fears holding you back from reaching out

• You have clients but aren't fully booked → activate your warm network
• You're looking for your first client → validate your offer through market research calls
• You've been "too busy" to sell → get a system that takes 15 minutes a day

This is hands-on and results-focused. You're doing the work IN THE ROOM with support. No "I'll implement this later" - you're walking out with messages ready to send and a plan for the week ahead.

30 years in sales. 2,000+ high-ticket sales calls. Zero pushy tactics. Lisa teaches sales processes that feel aligned and confident - perfect for service-based business owners who want to sign more clients without compromising their values.

Let's get some sales conversations happening.

Lisa Yelland is an award-winning Sales Consultant & Trainer with 32 years of experience. As a top salesperson in Europe in corporate sales, she's closed millions in revenue throughout her career, including £1.7M on high-ticket sales calls in just the past 4 years. Lisa helps founders and teams sell confidently through proven systems built on human connection - no pressure tactics, no sleazy methods.

Tea and instant coffee will be provided in the meeting room. Bristol Central Library has a cafe with a range of other refreshments for purchase.

BIPC Bristol events are free, but places are limited and events can be oversubscribed. If you no longer wish to attend the session, when possible please give two working days’ notice by email or cancel on Eventbrite.

Any Bristol-based business or person with a business idea is welcome, but we always recommend joining the library as it is free and makes our business databases, books, and e-books easy for you to access.

Please see the Bristol Central Library website for information about visiting the library.

Follow us on Eventbrite and also on LinkedIn and Instagram. For more information on BIPC Bristol see our web page: https://www.bristol.gov.uk/BIPC

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