Run a Better Landscape Business | Minneapolis, Minnesota
About this Event
Most green industry owners are working too hard for margins that still feel too thin.
You know the work. You know how to lead crews. You know how to get jobs out the door. But if profit keeps disappearing somewhere between the estimate and the invoice, the problem usually is not effort. It is the business fundamentals behind pricing, operations, and accountability.
That is the pain point the Break Records Tour is built to solve.
In two days with some of the best educators in the green industry, attendees get a clearer understanding of the numbers, systems, and leadership habits that strong landscape businesses rely on. Then they turn those lessons into a practical plan they can bring back to the business right away.
What to Expect
Day One | The Main Stage (8:00 AM – 5:00 PM) | Sam Gembel
- Financial clarity you can act on
Understand where margin is slipping, what the numbers are really saying, and which issues to address first. - A pricing framework grounded in real benchmarks
Learn how to estimate work in a way that supports healthy profit, not just top-line revenue. - An operational diagnostic for your business
Identify where capacity and margin are being lost across crew utilization, scheduling, and route efficiency. - People and team systems that actually work
See the hiring, onboarding, and accountability structures that help teams perform without the owner having to drive every conversation. - A written 90-day plan
Leave with a focused, prioritized action plan instead of a notebook full of ideas.
Day Two | The Backstage Pass (8:00 AM – 12:30 PM) | Brian Fullerton
Facility tour hosted by Brian Fullerton at Minnesota Sodding Company. Coffee at 8:00, start 8:30. Closed-toe shoes for the yard walk; bring your workbook with your 90-day plan.
- A real operation, open to you
Walk through rotating stations led by the team behind a high-performing landscape business. - The systems behind what you see
Connect what is happening in the yard, fleet, crews, estimating, sales, and culture back to the principles from Day One. - Peer conversation that cuts through the noise
Spend time with operators facing similar challenges and learn from the discussions that surface in the room. - Three actions for Monday morning
Close the experience with three specific actions to take back and apply immediately.
Why It Matters
Across two days, attendees will:
- Learn the financial and pricing systems strong contractors use to protect margin and improve profitability
- See how leading companies build accountable, aligned teams so the owner is not the bottleneck
- Leave with an operator-built playbook that can be applied right away
- One owner at every stop walks away with a full set of Milwaukee M18 FUEL tools — blower, chainsaw, and string trimmer, over $900 in gear — courtesy of our Official Tool Sponsor.
- Presented with John Deere, our Founding Equipment Sponsor, and Milwaukee Tool, our Official Tool Sponsor.
Just practical education, proven business principles, and a room full of operators committed to building better businesses together.
Every attendee also leaves with the official Break Records Tour tee, because this is more than an event. It is a community of operators committed to breaking records together.
Day 1 | Workshop
🕑: 08:00 AM
Doors Open & Coffee
Info: Arrive, meet the room, grab coffee. The people sitting next to you are running the same business you are.
🕑: 08:30 AM
Welcome, Workbook & the 3 W's
🕑: 09:30 AM
System 1: Financial
🕑: 10:45 AM
Break
🕑: 11:00 AM
System 2: Pricing
🕑: 12:15 PM
Networking Lunch
🕑: 01:30 PM
System 3: Operational
🕑: 02:45 PM
Break
🕑: 03:00 PM
System 4: People
🕑: 04:15 PM
Your 90-day Plan
Info: Day 1 wraps. Day 2 begins at 8:00 AM.
🕑: 05:00 PM
Break Records Happy Hour
Day 2 | Facility Tour
🕑: 08:00 AM
Morning Debrief at Minnesota Sodding Co.
Info: Brian opens the day by connecting yesterday’s classroom sessions to today’s real-world experience and sets the strategic lens for the tour. The focus isn’t just to observe — it’s to observe with purpose. You’ll learn what to watch for at each station and how to translate what you see back to your own operation.
🕑: 08:30 AM
The Break Records Tour — Live Inside a Real Operation
Info: Led by the Minnesota Sodding team, the people running these systems every day, you’ll move through a series of focused stations. Brian facilitates the experience, pulling out key insights and tying everything back to Day 1. You’ll see, in real time: Dispatch, Routing & Daily Scheduling Job Planning, Estimating & Job Costing in Action Crew Training & Development Systems Equipment Management & Yard Operations Sales Process & Customer Communication Leadership, Culture & People Systems AI Operational Efficiencies This is your backstage pass to a high-performing landscape business in motion.
🕑: 11:30 AM
What Are You Going to Do Monday?
Info: The tour is over. Now what? Brian helps you narrow two days of ideas into three clear actions you can take in your business immediately. An open Q&A with the host company’s leadership gives you direct access to the people running the operation you just toured. We’ll close by looking at how top operators in the room are already using their morning check-in and end-of-day review to stay one step ahead — the daily habit in practice, from a peer who’s living it.
🕑: 12:00 PM
Program Ends
Info: Go break some records.
Where is it happening?
Event Location & Nearby Stays:
USD 895.00
