Road Safety Theory Incorporation Model Workshop & Discussion

Hi

I am writing to invite you to take part in a research study undertaken by Ernest Ofori as partial fulfillment for the award of PhD in Design by Swinburne University of Technology. The project aims to understand if road safety theories have a role in the creative development of Australian road safety campaigns and, if so, what that role is. Your participation in this study will help the researchers better understand the role of theories in the creative development of Australian road safety campaigns.

Participation will involve focus group discussion to explore the role of theories in the creative development of Australian road safety campaigns. The focus group discussion, which will immediately follow a workshop (30 minutes) on how RoSTIM_V2 is deployed as a proposed structured guide to using road safety theories, is expected to take approximately 60 minutes to complete. There are no incorrect or correct answers, only responses based on your knowledge, understanding, and experience. If you choose to take part, your participation in the study is entirely voluntary, and you are more than welcome to withdraw from the research during the focus group or by requesting the removal of your data within two months of the focus group. To protect your privacy, all your responses will be de-identified. If you wish to participate in this research, please reply to this email stating your interest. If you do not wish to participate, you are under no obligation to reply or respond to this email. The workshop is scheduled for November 27, 2024.

The following are the schedules; therefore, you are respectfully entreated to choose your time of convenience for participation via the link:

Details:

1. Date: 27th November, 2024
2. Workshop (30 minutes): An introduction to the RoSTIM_V2 tool.
3. Focus Group Discussion (60 minutes): An interactive session to discuss the practical application of theories in campaign development.

Host or Publisher Pro. Nicki Wragg, Dr. Shivani Tyagi, Jerome Carslake, and Ernest Ofori