ROA - Together We ROC - Regenerative 2030

A forward-looking gathering at the intersection of soil, science, culture, and community

Join the Regenerative Organic Alliance and the Rodale Institute for an immersive, future-facing experience at the Ecology Center, a place where regenerative principles are not only discussed, but practiced.

Together We ROC -Regenerative 2030 invites farmers, brands, researchers, retailers, and changemakers to come together to explore what the next decade demands of regenerative organic agriculture—and how we collectively build the demand, trust, and systems needed to get there.

Monday - March 2, 2026; 2:00 - 5:30 pm
The Ecology Center
32701 Alipaz St, San Juan Capistrano, CA 92675
A Regenerative Organic Certified® farm just 30 minutes from Expo West.
Tickets are available now!
What to Expect
2:00 - 3:15 pm PEACE DOME SESSION

A grounded conversation about where we’re headed—and how we arrive there together

• Opening Remarks & Land Acknowledgement
• Keynote; Fireside Chat: “Regenerative 2030: The Future of Regenerative” ; a bold, values-driven vision discussion with some of the leaders of this movement
• "The Farm Is Here" Book Reading & Reflections with Jeff Tkach, author & CEO of Rodale Institute
• "Deman Flywheel" Panel Discussion: The future of regenerative organic agriculture and how we build the demand flywheel; aligning farmers, brands, retailers, and consumers around high-integrity standards

3:15 - 4:15 pm EDUCATIONAL FARM TOUR

28 acres of regenerative organic practices in action

Step into the field and experience what regeneration looks like on the ground. This guided tour brings theory to life - showcasing soil health, biodiversity, and ecosystem resilience at work.

4:15 - 5:30 pm FIELD NOTES & FRIENDS

Connectivity & Happiness hour

Close the day with an informal gathering designed for discovery and connection. Enjoy Regenerative Organic Certified beverages and bites while engaging in meaningful conversation with fellow attendees; brands, farmers, innovators, and retailers shaping the future of regenerative organic.

Why attend?
Because the path to 2030 isn’t hypothetical—it’s being built right now. This is a moment to align around shared values, deepen understanding, and leave inspired to act.

Come curious. Leave connected. Help shape what’s next.

Interested in Sponsoring? It's not too late!
We are accepting financial and in-kind beverage sponsors and woud love to shout out your critical role in making this annual event happen. Connect with David Green, Marketing Engagement Manager if you are interested; [email protected]

Know what’s Happening Next — before everyone else does.

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Host or Publisher Regenerative Organic Alliance