RL Business Club: Marketing Your Business

The Robson Laidler Business Club is a FREE event and online community group where businesses of all industries come together to network, collaborate and hear from a range of expert speakers on a variety of business topics.

There are four in-person Business Club events over the year and you will also have access to our online community hub.

At this event, you'll uncover effective marketing techniques to attract new customers, strengthen your brand presence, and drive growth. Our expert speakers will share practical insights and strategies to help your business stand out in a competitive landscape.

An hour of networking with free teas, coffees, and buffet food is also provided!

Jack Spoor leads Robson Laidler's business advisory team, working with businesses to define and implement their business strategy.

Effective marketing is as much about strategy and the metrics as it is about the creative elements.

In Jack's speaking segment, he'll be talking about the importance of strategy in marketing, and how to devise a marketing plan based on the wider strategic goals of your business.

Helen is a highly experienced digital marketing expert, helping businesses improve their online presence through social media strategies.

In Helen's speaking segment, she will be sharing practical tips on how to increase your business’s visibility through social media. She’ll break down the complexities of social media jargon and trends, offering easy-to-implement tech tips to boost your online presence. Helen will also discuss how to create authentic and valuable content that resonates with your audience.

To wrap up, Helen will provide a roadmap for how you can use your creative genius to bring added prosperity to your business, and to have fun doing it too.

Steffi is the founder and owner of The Chocolate Smiths, a successful North East-based handmade chocolate company.

Through the power of online marketing, Steffi has grown The Chocolate Smiths from selling her home kitchen-made chocolate at a stall on Tynemouth Market to running a professional production facility employing a dedicated team of chocolatiers.

Steffi will be talking about the importance of staying true to your values in marketing, and how to portray your 'brand personality'.

Everyone who attends our live events will gain access to our WhatsApp group and online community group where you'll be able to ask our team questions, collaborate with each other, and gain access to our online resources designed to help people in business.

This event is FREE to attend. Register now via this Eventbrite page!

Host or Publisher Robson Laidler Accountants