Revenue Innovation Think Tank - November 2025

In recent years, museums have experienced a silent but profound transformation—less a revolution, more a strategic recalibration for survival. As government funding continues to decline, cultural institutions have increasingly turned to “earned income” as a critical pillar of financial sustainability. This shift encompasses diverse revenue streams: membership, retail and foodservice, ticketed events, venue and facility rentals, and other entrepreneurial ventures. This full day think tank provides you with an opportunity to engage with your colleagues and experts from across Canada to explore how this evolving landscape is reshaping institutional priorities, financial sustainability, and long-term viability.

See the up to date program online now.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Museums Canada