Retail Readiness Marketing Workshop

Join Kentucky Proud, UK MarketReady, and the Kentucky Center of Agriculture and Rural Development (KCARD) for the Retail Readiness Marketing Workshop at the Hardin County Extension Office in Elizabethtown, KY, where food and farm producers will gain essential insights into successfully marketing and selling their products in retail spaces. This full-day event will cover key topics such as sampling & demonstrations, funding opportunities, and retail expectations, featuring expert panelists from leading farms, retailers, and technical assistance organizations.

Attendees will participate in hands-on workshops focused on marketing planning and elevator pitch development, equipping them with the tools to craft compelling brand stories and effective sales strategies. A Retailer Panel will provide firsthand insights from major retailers, including Kroger, Meijer, and Good Foods Coop, discussing what it takes to get products on their shelves.

Enjoy a Buy Local Lunch, connect with industry professionals, and take advantage of optional networking opportunities to build valuable relationships. Whether you're a new producer or an experienced business looking to expand, this workshop will help prepare you for retail success.

Don't miss this chance to refine your marketing approach and connect with key players in Kentucky’s local food industry!

Host or Publisher Kentucky Center for Agriculture and Rural Development