Retail Marketing in Practice - What AI Is Actually Changing Today

Artificial intelligence is everywhere in marketing conversations today—but what is actually changing in day-to-day retail marketing practice?

This digiTO event moves beyond theory and hype to explore how AI is being applied right now across retail media, brand strategy, and commerce ecosystems. Through a keynote and a candid panel discussion, industry leaders will share real examples, lessons learned, and practical perspectives from the front lines of retail marketing.

Whether you work at a brand, retailer, agency, or technology platform, this session will provide a clearer view of where AI is delivering real value today—and where human strategy still matters most.

1:00 – 1:30 PM Registration & arrival

1:30 PM Event welcome

1:40 – 2:00 PM Keynote: AI in Retail Media. Speaker: Janine Flaccavento

2:00 – 3:00 PM Panel Discussion: What AI Is Actually Changing Today

Industry leaders discuss how AI is influencing campaign planning, retail media activation, measurement, and brand strategy—and what marketers should realistically expect next.

3:00 – 4:00 PM Networking session

• Practical insights into how AI is being used today in retail marketing
• Perspectives from brand, agency, and technology leaders
• Opportunity to connect with marketers across Toronto’s retail and commerce ecosystem
• Informal networking with peers after the discussion

Light lunch, snacks, and non-alcoholic beverages will be served.

Please note that event photography may be taken during the session for digiTO’s social media and promotional purposes. By attending the event, you consent to potential photography and media use.

We look forward to welcoming marketers from brands, retail, agencies, and technology companies for an afternoon of discussion, learning, and connection.

Know what’s Happening Next — before everyone else does.

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Host or Publisher digiTO