Responsible Marketing in a Changing World

This one-day conference, hosted by the MINDS Research Group at Queen Mary University of London, brings together research, practice, and policy to explore how marketing can drive innovation while promoting responsibility, sustainability, and social impact.

The programme features three expert panels addressing key challenges shaping contemporary markets:

• AI Frontiers: Innovation, Ethics and Impact, featuring Dr Nisreen Ameen, Dr Yusuf Öç, Liz Hunter, and Andrew Gunman;
• Responsible Growth: Marketing for a Sustainable Future, with Prof Jonatan Pinske, Simon Badman, and Rob McFaul;
• Just Markets: Inequality, Power and Social Change featuring Dr Martina Hutton, Sania Haq, Alex Gabbutt, and Lauren Sharp.

🎓 The event will conclude with a PhD poster session and networking reception. PhD students can apply to present a poster here: https://bit.ly/4sqaPvE

Info: Dr Nisreen Ameen — Director, Digital Organisation and Society (DOS) Research Centre;
Dr Yusuf Öç — Associate Professor of Marketing at Bayes Business School;
Liz Hunter — Strategic Brand Storyteller at Multiplier;
Andrew Gunman — Senior Sales and Marketing Leader at Gunman Consulting

Info: Prof Jonatan Pinkse — Director of the Centre for Sustainable Business at King’s Business School;
Simon Badman — Director, RAFT 2 - Sustainability Marketing Survival;
Rob McFaul — Co-Founder, Purpose Disruptors

Info: Dr Martina Hutton — Associate Professor in Marketing, Royal Holloway Business School;
Sania Haq — Founder, Bye to Stereotypes;
Alex Gabbutt — Head of Community Research, The Diversity Standards Collective;
Lauren Sharp — Applied Design Researcher, ODDA & Open University Centre for Protecting Women Online

Info: PhD students can apply to present a poster here: https://bit.ly/4sqaPvE

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Host or Publisher Marketing Insights & Digital Societies