Research-To-Practice Seminar Series

Hosted by the Centre for Entrepreneurship and Knowledge Exchange

At a Glance

In this session, we present new research findings from one of Leeds Beckett’s PhD scholars on digital avatars, particularly focusing on how to traverse the complex nature of today’s infinite media for your business success.

You will learn how to:

1. Apply media designing principles in your businesses/personal cases

2. Build trust with customers within the infinite media landscape

3. Understand the shifting context of the media landscape

Who is this session for:

· Business owners

· Entrepreneurs

· Media and Technology Enthusiasts

Event Details

This talk uses live experiences, and especially digital performances, to understand how we navigate an era where media has become infinite, editable, and endlessly reproducible. Cases like the ABBA Voyage concert and more are deconstructed to reorient our understanding of media technologies where lifelike images are often indistinguishable between the real and the fabricated. The challenge is not only technological but also perceptual. Consumers are overwhelmed by abundance and uncertainty, and the value of authenticity becomes harder to define yet more deeply desired. Our speaker shows how brands and consumers can interact confidently amidst such complexity and how you can build trust as a currency to keep your customers.

Refreshments provided

Know what’s Happening Next — before everyone else does.

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Host or Publisher Leeds Business School