Red Bull: Giving Wiiings To People and Ideas Since 1987
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Step inside Red Bull North America's headquarters for a rare evening with the people behind one of the world's most daring brands.
How did a drink from Austria become a global phenomenon that sends athletes over mountains, off cliffs, and to the edge of space? For one evening, Red Bull opens its North America headquarters to the GABA community and tells that story from the inside. Marc Rosenmayr, CFO of Red Bull North America, shares how a bold idea became a brand, followed by a fireside chat featuring Aaron Colton, Red Bull action-sports athlete and professional motorcycle rider, who brings the story of Red Bull’s extraordinary world of sports to life.
What to expect
A keynote by Marc Rosenmayr on how Red Bull built its brand: the early bets, the unconventional marketing, and the business discipline behind the spectacle
A fireside chat and demonstration with Aaron Colton, Red Bull athlete, professional motorcycle rider, and renowned action-sports innovator
A networking reception with appetizers and bar, including signature Red Bull cocktails
An evening with executives, founders, and rising professionals from the German-American community
https://members.gaba-network.org/socal-events/Details/red-bull-giving-wiiings-to-people-and-ideas-since-1987-1952982?sourceTypeId=Website
How did a drink from Austria become a global phenomenon that sends athletes over mountains, off cliffs, and to the edge of space? For one evening, Red Bull opens its North America headquarters to the GABA community and tells that story from the inside. Marc Rosenmayr, CFO of Red Bull North America, shares how a bold idea became a brand, followed by a fireside chat featuring Aaron Colton, Red Bull action-sports athlete and professional motorcycle rider, who brings the story of Red Bull’s extraordinary world of sports to life.
What to expect
A keynote by Marc Rosenmayr on how Red Bull built its brand: the early bets, the unconventional marketing, and the business discipline behind the spectacle
A fireside chat and demonstration with Aaron Colton, Red Bull athlete, professional motorcycle rider, and renowned action-sports innovator
A networking reception with appetizers and bar, including signature Red Bull cocktails
An evening with executives, founders, and rising professionals from the German-American community
https://members.gaba-network.org/socal-events/Details/red-bull-giving-wiiings-to-people-and-ideas-since-1987-1952982?sourceTypeId=Website
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Where is it happening?
Santa Monica, California, United States
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherGABA Southern California - German American Business Association
