Rebranding Space: How Space Florida is Shaping a New Industry Narrative

A new era for the space industry extends beyond exploration to include commercial ventures and tourism. As Florida's aerospace finance and development authority, Space Florida is leading the charge in building a thriving space ecosystem to support a booming industry that is expected reach $1.8 trillion in value within the next decade.

FPRA Volusia/Flagler is proud to welcome Space Florida Director of Public Relations Alayna Curry, APR, as the speaker at its professional development program on Thursday, March 19, at Brown & Brown, 300 N. Beach St., Daytona Beach.

In a program titled “Rebranding Space: How Space Florida is Shaping a New Narrative for a Changing Industry,” Curry will share how Space Florida is leveraging strategic public relations to reshape public perception and drive sustained growth across the state and beyond.

At Space Florida, Curry oversees external communications and collaborates with commercial, government and military partners to solidify Florida’s position as the world’s premier space hub. With over 15 years of experience in public relations, she has held pivotal roles in major industries across Florida, including Orlando Health and the Central Florida Expressway Authority.

Curry is a past president of the FPRA Orlando Area Chapter and a graduate of the University of Central Florida with a bachelor's degree in advertising/public relations. Outside of her full-time career, she is a certified group fitness instructor specializing in women’s fitness. She and her husband Brenton reside in Orlando and have two sons, Clayton and Henry.

Join us March 19 and celebrate a new era in space!

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Host or Publisher FPRA Volusia/Flagler