RA*W X The Romans | Earning the Attention
About this Event
Earning the Attention
An evening with The Romans ✨
Say “PR” and most people picture press releases, media training, and crisis calls at midnight. They’re not wrong. They’re just missing most of the story.
PR has evolved. Today, it’s about far more than traditional media relations. It’s about spotting and shaping cultural conversations, working with creators and influencers, thinking social-first, telling stories people want to engage with, building unexpected partnerships, and creating ideas that travel far beyond the original brief.
RA*W and The Romans are joining forces for an Agency Session that pulls back the curtain on what modern PR actually looks like, and why it has become an influential force in the creative industry. As the agency behind some of the world’s most talked-about campaigns, The Romans create work that doesn’t just get seen, but gets shared, discussed, remixed, and remembered.
At the heart of their approach is Feel the Earn: the belief that attention isn’t bought or forced, but earned because the work gives people a reason to care.
During the evening, we’ll dive into the thinking behind their work, with real examples and unfiltered stories about the wins, the risks, and the campaigns that almost never saw the light of day. We’ll also explore what it takes to build a career in modern PR, from the different routes into the industry to the skills and mindset that can help you find your way in.
Expect behind-the-scenes stories, honest insights, and a closer look at an industry that is so much more than what you might think.
Important details:
🧑💻Anyone who is studying, graduating, or already employed (0-5 yr), and people in the advertising industry who have a seat at the table.
📍 The Romans, Rokin 75, Amsterdam
📅 27 August
🕡 Doors open: 18:30 | Start: 19:00 | End: 21:00
🍕 Food and drinks
Where is it happening?
Event Location & Nearby Stays:
EUR 6.20
