Rainspark Media X 1855: Building a Social Media Community for Your Business

"Engage & Connect: Building a Social Media Community for Your Business"

Actively engaging as a business on social media will create community which is key to business growth. Join us for this training where a social media marketing expert, business owner, and marketing professor will share the secrets of community-building on social media. Learn how to connect with your audience, foster interaction, and create a loyal customer base that champions your brand. By the end of this session, you'll have the tools and confidence to transform your social media presence into a thriving community.

Bio-

Melanie Pangan is the Owner and Chief Creative Officer of RainSpark Media Group Inc., a distinguished local digital marketing agency. Under her leadership, the company has earned multiple accolades, including Melanie's recent nomination for RBC’s National Women of Influence (2024). With over 20 years of corporate experience in national and global businesses before becoming an entrepreneur, Melanie brings a wealth of expertise to her role. She emphasizes the importance of clear, consistent branding across social media that creates an emotional connection, helping her clients stand out, be recognized, and be remembered online.

Melanie’s expertise has been instrumental in elevating businesses from digital obscurity to a prominent online presence, connecting them with their ideal customers & advocates. Whether her team is working alongside a company's existing marketing team to provide a creative, technical digital edge or offering full-service, white-glove marketing support, Melanie's approach delivers results. In addition to leading RainSpark Media Group, she is a respected marketing professor and resides with her family in the Durham Region.

Host or Publisher 1855 Whitby