Prospect Research for Fundraising

Do you want to find new donors but aren’t sure where to start?

This hands-on course, led by Emma Lacroix, introduces the tools, techniques, and strategic thinking behind effective prospect research and supporter identification.

Designed for those new to prospect development or looking to sharpen their approach, this live classroom session will help you better understand who your potential supporters are, where to find them, and how to prioritise your efforts for maximum impact.

The session will also explore how to integrate prospect research into your wider fundraising strategy and build a pipeline that supports long-term growth.

What will you learn?

Over this three-hour session, you’ll explore:

• the role of prospect research in fundraising success
• key sources of information for identifying individual, corporate, and trust prospects
• how to profile potential supporters effectively
• using databases, online tools, and networks for research
• techniques for segmenting and prioritising prospects
• building a prospect pipeline
• how to turn insight into action for your fundraising strategy

Who is it for?

This course is ideal for fundraising professionals who are new to prospect research or want to strengthen their supporter identification skills. Suitable for organisations of all sizes across the cultural and heritage sectors.

Host or Publisher Culture & Business Scotland