Promote and Grow your GIS for Successful Geospatial Managers

Goals and objectives of this workshop

GIS managers have a responsibility to ensure that key decision makers know the value that GIS provides and what new things it can do for them in the future. Why? So that they are always eager for more! But marketing and business development are competencies that are not often taught.

Whether we work for a local, state, provincial, or federal government agency, non-profit, or private company, we as managers know the many benefits that GIS provides to our enterprise. But put yourself in the position of others within the enterprise. If you are a company manager, elected official, public works manager, warehouse supervisor, budget analyst, or any of the hundreds of other job titles that also work for the enterprise – what do they know of GIS and of the value that GIS provides?

GIS management is a challenging profession. Effective GIS management is a critical success factor for an agency to leverage the potential of its investment in geospatial data and technology and to maximize GIS ROI. Effective marketing is a key factor for a successful GIS. Promoting your GIS is key geospatial management responsibility.

This GIS Management Academy™ workshop introduces a structured project management approach to promote your GIS services effectively.

This GIS Management Academy™ workshop aligns with several of the competency clusters included in the US Department of Labor Geospatial Management Competency Model (GMCM) including:

• Performance Management

• Communication

• Relationship Management

• Business Development

• Political Skills

Enterprise GIS is expensive to develop, maintain, and operate. Even small-to-medium-sized cities, counties, and regional agencies have invested millions of dollars to develop their GIS capabilities, and they can have large annual operating budgets. Promoting the resources and capabilities of your GIS can increase its benefit and help increase its benefits and solidify the long-term support needed for a sustainable GIS.

Register for the Promote and Grow your GIS for Successful Geospatial Managers workshop from the GIS Management Academy™ today.

Audience

Current GIS managers, supervisors, and coordinators, and those who aspire to a successful career in GIS management.

Topics Covered

• The importance of developing your GIS brand and building brand awareness
• Building pride within your GIS
• Communicating the benefits of GIS
• Building effective relationships
• Developing political skills
• Understanding and managing the business development life-cycle
• Exercise: Attendee discussion and feedback

Prerequisites and Recommendations

No prerequisites. Recommended for GIS managers and leadership teams interested in promoting and growing the use of GIS within their agency or company.

What You Will Receive

• Two (2) hours of instruction from Greg Babinski, who is a subject-matter expert and workshop author.
• A copy of the workshop presentation and exercises.
• Upon completion, a signed completion certificate which will indicate the CEUs (0.2) and GISCI points (0.05) earned.
• An invitation to periodic GIS management Q&A sessions with the instructor and other workshop attendees.

Instructor

Greg Babinski is a GIS management consultant, author, and founder of GIS Management Consulting Services LLC, located in the greater Seattle area.

Between 1998 and the end of 2021 he served as GIS Manager, GIS Finance Manager and GIS Marketing & Business Development Manager for the King County GIS Center in Seattle. Previously he worked for nine years as GIS Mapping Supervisor for the East Bay Municipal Utility District in Oakland.

He is a past member of the American Marketing Association and the Society for Professional Services Marketing. Greg has spoken and written about GIS marketing and business development at various GIS conferences during the past 20 years.

He holds an MA in geography from Wayne State University. Greg is a GISP – Certified GIS Professional. Babinski is Past-President of URISA and founder and Past-Chair of URISA’s GIS Management Institute. In 2005 he founded The Summit – the Washington State GIS Newsletter. In 2019 Greg was awarded an EthicalGEO Fellowship by the American Geographical Society. In addition to GIS consulting, he is a GIS researcher, author, and instructor. He has spoken about GIS management across North America, Europe, Asia and Australia. Greg has taught GIS for Public Policy as an instructor with the University of Washington Evans Graduate School of Public Administration. In his spare time Greg likes ‘hiking steep, narrow and dangerous trails that lead high above the clouds to awesome views’.

Host or Publisher GIS Management Academy