Profit-Driven Digital Marketing: How to Allocate Budgets, Choose Channels,

Why Attend?

Many businesses can waste so much money on paid digital marketing trying to be everywhere at once.

Whether you're an owner, director or marketing lead of either a service or product based business, this 3-hour practical masterclass will give you a clear framework to use to make your marketing truly profit-driven.

Objectives

· Evaluate whether your marketing is actually working and providing a good return on your investment

· Build a strategy for the best marketing platforms to use to reach your target customer

· Leave with a practical plan you can start putting into action

What You’ll Learn

· Calculate your true unit economics (cost per conversion, conversion rates, and lifetime value)

· Understand how much you can pay for a new customer or client

· Learn how to evaluate if a marketing campaign was successful

· Master the 3 Growth Levers that multiply your revenue without doubling your spend

· Choose the right marketing channels for your specific business model

· Optimise your digital “shop window” (Google Business Profile, LinkedIn, YouTube)

· Decide when to keep marketing in-house versus hiring freelancers or agencies, with transparent pricing benchmarks

Key takeaway

You’ll leave the session with a tailored, one-page Mini Marketing Plan featuring concrete targets, budget allocations, and a 30-day testing roadmap for your business.

Who Should Attend?

Senior leaders (owner-managers, directors, marketing leads) in small and medium sized businesses looking to get a better understanding of how well their digital marketing performs, and where to focus their resources.