Professional Training Program on Trade Marketing Execellence
Schedule
Sat, 02 May, 2026 at 10:00 am to Sun, 03 May, 2026 at 06:00 pm
UTC+06:00Location
Bangladesh Brand Forum | Dhaka, DA
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In today’s fast-evolving retail landscape, trade marketing has emerged as a critical driver of business growth. With increasing competition, fragmented retail channels, and rapidly changing consumer behavior, organizations must move beyond traditional sales approaches and adopt structured, insight-driven trade marketing strategies.The Trade Marketing Excellence Program by SaleSync Ltd. is a comprehensive, hands-on training designed to build professional capability across retail execution, channel strategy, and sales performance optimization.
WHO SHOULD ATTEND
• Trade Marketing Professionals
• Sales & Distribution Managers
• Brand Managers
• Retail Operations Professionals
• Entrepreneurs & Business Owners
Inspired by modern capability-building frameworks, this
program blends:
• Conceptual clarity
• Real-world application
• Hands-on tools and frameworks
• Outcome-oriented learning
Participants will gain practical expertise to bridge the gap between brand strategy and in-market execution, ultimately driving sales growth and competitive advantage.
INDUSTRY CONTEXT & NEED
The retail and sales ecosystem in Bangladesh is undergoing rapid transformation driven by:
• Digital disruption and data-driven decision-making.
• Increasing demand for superior customer experience.
• Rising competition across modern and traditional trade.
• Significant skill gaps in trade marketing and retail execution.
Much like AI is reshaping professional roles by requiring new capabilities, trade marketing today demands:
• Analytical thinking
• Strategic channel planning
• Execution excellence
• Customer-centric approaches
This program directly addresses these gaps by equipping professionals with practical, scalable, and performance-driven skills.
PROGRAM OBJECTIVES
By the end of this training, participants will:
• Develop a strong foundation in trade marketing principles.
• Understand the role of trade marketing in driving sales and brand growth.
• Learn how to design and execute channel-specific strategies.
• Gain tools to improve retail visibility, merchandising, and activation.
• Strengthen sales-force effectiveness and execution
discipline.
• Apply insights to real-world business challenges.
PROGRAM STRUCTURE (2 DAYS)
DAY 1: FOUNDATIONS & STRATEGIC UNDERSTANDING
Module 1: Introduction to Trade Marketing
Module 2: Understanding Retail & Channel Dynamics
Module 3: Trade Marketing Strategy Development
Module 4: Trade Promotions & ROI
DAY 2: EXECUTION & PERFORMANCE EXCELLENCE
Module 5: In-store Execution & Merchandising
Module 6: Sales Force Effectiveness
Module 7: Data-Driven Trade Marketing
Module 8: Integrated Trade Marketing Planning
Date: 2nd & 3rd May, 2026
Registration Fee: BDT 15,000 +15% VAT
For queries,
Phone: +8801743836608
Email: [email protected]
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Where is it happening?
Bangladesh Brand Forum, Dhaka, BangladeshEvent Location & Nearby Stays:
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