*PRODUCT POWER BOOTCAMP* Unlock the Secrets to Being Seen & Selling More
Schedule
Wed Aug 20 2025 at 09:30 am to 04:30 pm
UTC+01:00Location
Excalibur Press, Office 2, 2nd Floor Lanyon Building, Jennymount Business Park, North Derby Street, BT15 3HN Belfast, United Kingdom | Belfast, NI
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Take Control of Your Product Marketing & Build a Toolkit That Gets You SeenStruggling to get your products noticed? Whether you sell candles, skincare, jewellery, fashion or artisan gifts, this one-day Product Power Bootcamp is for makers, creators and product-based business owners who are ready to step up their visibility and get results.
Join strategist and former lifestyle journalist Tina Calder for a hands-on, high-energy session focused on practical tools, content strategies and smart shortcuts to promote your products effectively—online and off.
You’ll learn how to create scroll-stopping product descriptions, get found through SEO, pitch to gift guides and press, and turn a single product into weeks of high-impact content. Plus, discover how to use AI and simple design tools to speed things up and polish your presence—without losing your personal touch.
This bootcamp is packed with insider know-how, guided exercises, and real-world examples designed to give you clarity, confidence and content you can use immediately.
Why This Bootcamp Is Different
-No fluff—just proven strategies that actually work
-Focused on action, visibility and getting your products seen
-Built specifically for product-based entrepreneurs
-Delivered by a marketing and PR expert with 30 years’ experience
-Includes insights from a journalist who knows what the media wants
What You’ll Learn
-How to write strong, persuasive product descriptions in minutes
-How to identify and articulate your USP clearly and consistently
-Ways to turn one product into multiple pieces of digital content
-Smart AI hacks and time-saving tools for content creation
-How to optimise listings for SEO, marketplaces and social media
-Tips for creating visuals, graphics and mockups with ease
-What makes a product media-worthy—and how to pitch it
-How to approach influencers, journalists and reviewers
-How to build a content and visibility strategy that works for you
What You’ll Do
-Write and refine real content for your products—descriptions, captions, PR angles
-Create content for gift guides, media pitches and social media posts
-Test tools to build graphics, visuals and promotional assets
-Use AI to brainstorm, enhance and streamline your writing
-Develop a visibility strategy tailored to your brand and audience
-Learn to communicate your USP with impact and confidence
-Build a content toolkit and walk away with assets you can use right now
Who This Bootcamp Is For
-Product-based business owners who want to level up their marketing
-Makers, crafters and creatives selling physical products online or in-person
-Entrepreneurs who want to stop guessing and start promoting with purpose
-Business owners ready to get found, featured and followed
-Anyone who struggles to explain what makes their product special
-Brands trying to grow visibility with limited time and resources
-Founders who want to build recognition without burning out
Why You Should Attend
Great products don’t sell themselves—but with the right content and strategy, they come pretty close. This is your chance to stop second-guessing, clarify your message and finally market your products like a pro.
This bootcamp cuts through the confusion with real-life tactics, copywriting frameworks, PR insight and content tips built for busy founders. You’ll leave with a strong product voice, ready-to-use content, and a smart strategy that works—plus clever tools to help you create better content faster.
This isn’t theory. It’s action. And it’s designed to help you show the world why your product matters.
Key Takeaways
-A promotional toolkit tailored to your product business
-Confidence writing product copy, descriptions and PR content
-A repeatable system to turn one product into weeks of content
-Easy ways to boost visibility with SEO, gift guides and influencer outreach
-Insider media tips from a former journalist who’s written hundreds of gift guides
-A clear understanding of your USP and how to communicate it
-Hands-on experience with design tools to enhance your brand
-AI shortcuts that save time and boost productivity
-Real content assets created in the room—ready to post or pitch
Bonus
-Every attendee will have the opportunity to submit a product for inclusion in the BamNI Christmas Gift Guide
Ready to build momentum, boost visibility and promote your products with confidence?
Book your place now and join us for a game-changing day of clarity, creativity and content that sells. Spaces are limited—grab yours today.
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Where is it happening?
Excalibur Press, Office 2, 2nd Floor Lanyon Building, Jennymount Business Park, North Derby Street, BT15 3HN Belfast, United Kingdom, Jennymount Business Park, North Derby Street, Belfast, BT15 3, United KingdomEvent Location & Nearby Stays:
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