Pricing Your Artwork

• Pricing Artwork
• Overcoming Limiting Beliefs when Selling Art
• Adopting a New Sales Paradigm
• Mastering the 8 Stages of Selling Art

Participants are encouraged to bring supplies for taking notes. The workshop is located at the Block Community Hub located in the 1955 Broadway building in Uptown Oakland. Please enter through the Black Cultural Zone entrance (two doors to the left of 1955 Broadway). There will be signs to guide you. There are ample parking garage options near the event space like Franklin Plaza Garage, Telegraph Plaza Public Parking, or street parking.

This workshop is part of Oakland Art Murmur and East Bay Open Studios Artist Professional Development series designed to provide tools and insights to help artists navigate the art world while also making community connections within the East Bay’s vibrant artist scene.

Martha Zlatar is a trusted advisor and coach for emerging and mid-career visual artists, with over 22 years of experience helping creatives master the business of art while staying true to their creative vision. She combines her deep knowledge of psychology, business, and the arts to empower artists to build sustainable careers by developing financial confidence, marketing skills, and a strategic mindset. Martha runs her Coaching Practice, ArtMatch, from San Francisco.

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Host or Publisher Oakland Art Murmur