Pricing Your Art & Navigating the Sales Conversation

• Do you frequently wonder if you are pricing your art correctly? Are you afraid that if you increase your prices nobody will buy your art?
• Does the process of selling your art feel daunting? Do you think that being a good sales person requires you to be pushy or manipulative?
• Are you confused about what to say to potential buyers when you exhibit your work?

If you answered YES to any of these questions then this workshop is for you!

In this 3 hour workshop you will…

• Learn the most common misconceptions and fears artists have about pricing and how to overcome them
• Discover the top 10 guidelines for pricing art that will demystify and facilitate the process.
• Learn key pricing formulas used in the art world that will help you price your art more systematically and consistently
• Uncover and release any limiting beliefs holding you back from maximizing your art sales, while embracing a fresh, authentic, and enjoyable approach to selling
• Acquaint yourself with the 8 stages of selling your art in person from starting conversations with potential buyers all the way to closing the sale and follow up
• Practice speaking about your art in a way that is more compelling so that buyers lean in and connect deeper to you and your work
• Get tips and ideas on how to cultivate collectors

ABOUT YOUR INSTRUCTOR

Martha Zlatar, Artist Success Coach,
ArtMatch - Minding Your Art Business
Martha has advised emerging and mid-career visual artists on realizing their artistic goals for the last 22 years. She coaches on clarity of vision, relationship with money, embracing the business owner within, time management, unleashing your creativity and many other issues relevant to artists and art entrepreneurs.
Martha’s passion for psychology, business and the arts led her to launch ArtMatch, an art business and creativity coaching practice in San Francisco that supports creatives on becoming more “business savvy” and “professionals” on becoming more “creative”.

ABOUT OUR SPONSOR

Mirada ART is a pop-up style collective gallery in Half Moon Bay, California showcasing the work of local artists working in a wide variety of mediums.Artist-run and owned, the gallery was created in 2017 to provide the local creative community a place to show and sell their work. https://www.mirada-art.com/

Host or Publisher Martha Zlatar ArtMatch