Pricing That Makes Sense: More Than Just Math
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Most women entrepreneurs undercharge. Not because they don't know their numbers, but because pricing feels personal. This workshop is about changing that. You'll learn how to price around what your service is actually worth to the customer, not just what it costs you to deliver it. When you're clear on your value and pricing, decisions become easier and more empowering.
Join us on Wednesday, June 17, 2026, from 9:30–11:00 AM Pricing That Makes Sense: More Than Just Math, a practical and encouraging workshop designed to help you approach pricing and sales with clarity and self-assurance.
Good pricing is not just math. It is a business decision that sits at the intersection of cost, customer value, competitive context, positioning, and human psychology. Value-based pricing is the central practice because it asks: "What is this worth to the customer, and how do I capture a fair share of that value?"
By the end of this workshop, participants will be able to:
· Distinguish common pricing methods
· Identify the limits of cost-plus pricing
· Use a value-based pricing lens
· Apply pricing psychology ethically
· Leave with one pricing experiment to test within the next two weeks.
Join us on Wednesday, June 17, 2026, from 9:30–11:00 AM Pricing That Makes Sense: More Than Just Math, a practical and encouraging workshop designed to help you approach pricing and sales with clarity and self-assurance.
Good pricing is not just math. It is a business decision that sits at the intersection of cost, customer value, competitive context, positioning, and human psychology. Value-based pricing is the central practice because it asks: "What is this worth to the customer, and how do I capture a fair share of that value?"
By the end of this workshop, participants will be able to:
· Distinguish common pricing methods
· Identify the limits of cost-plus pricing
· Use a value-based pricing lens
· Apply pricing psychology ethically
· Leave with one pricing experiment to test within the next two weeks.
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Where is it happening?
CapeSpace, 70 Airport Rd, Hyannis, MA 02601-1802, United States
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherCCWA - Cape Cod Women's Association
