Price Your Art with Martha Zlatar

Putting monetary value on your art can be a very triggering process for visual artists. How do you put a price tag on your personal creative expression? Well, it’s not easy. That’s why many artists tend to price their art emotionally (most favorite to least favorite) which can be quite detrimental to their sales not to mention VERY confusing to potential buyers. There are no strict rules on how to price your art "just right" but there are general guidelines that can make this process more systematic, consistent and less daunting.

In this 2 hour workshop you will learn:

• The 6 most common fears and misconceptions artists have about pricing;
• The 10 KEY guidelines for pricing your work that will demystify and facilitate the process dissolving many of your current blocks;
• The most popular formulas used in the art world so you can start pricing your work in a more methodical and organized manner;
• How to increase the value of your art by using simple marketing tactics that will enhance the way buyers perceive your work so you can command higher prices

Participants are encouraged to bring supplies for taking notes. The workshop is located at the Block Community Hub located in the 1955 Broadway building in Uptown Oakland. Please enter through the Black Cultural Zone entrance (two doors to the left of 1955 Broadway). There will be signs to guide you. There are ample parking garage options near the event space like Franklin Plaza Garage, Telegraph Plaza Public Parking, or street parking.

This workshop is part of Oakland Art Murmur and East Bay Open Studios Artist Professional Development series designed to provide tools and insights to help artists navigate the art world while also making community connections within the East Bay’s vibrant artist scene.

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Host or Publisher Oakland Art Murmur