PRESSURE TO PERFORMANCE
About this Event
PRESSURE TO PERFORMANCE
Get ready to dive into the world of high-stakes challenges with our in-person event, PRESSURE TO PERFORMANCE! Whether you're looking to boost your skills or just curious about handling pressure like a pro, this is the spot for you. Join us for a fun, interactive experience where you’ll learn to turn stress into success. Don’t miss out on the chance to level up your game face in a lively, supportive environment!
Where Mental Health
Becomes Mental Wealth
Pressure to Performance is a Mental Health Summit and fundraising book launch bringing together elite athletes, mental health professionals, business leaders, and community partners at Birmingham Moseley Rugby Club on Sunday, 6th September 2026.
The Summit is built around the launch of Rugby Insight: Mental Health to Mental Wealth — a landmark publication that translates the mental challenges of professional rugby and elite sports into practical tools for business, community, and everyday life.
With a fundraising target of £25,000, all net proceeds are shared equally between Lench's Trust and Birmingham Moseley Rugby Club — two organisations at the heart of the West Midlands community.
https://p2p.rugbyinsight.com/
Voices of Experience,
Partners in Purpose
Aquile Smith
Rugby International (Jamaica & Moseley) · Author
Rugby International, Moseley first team player, and mental health advocate. Founder of Smith Counselling & Coaching and author of Rugby Insight: Mental Health to Mental Wealth.
MENTAL SKILLS & TOOLS
- ›Reframing adversity as a performance asset
- ›Building a personal mental wealth framework
- ›Post-career identity and purpose
Du'aine Ladejo OLY
Double Olympic Medallist · Creator & Founder of Greatest Athlete · Gladiator 'Predator'
Double Olympic Medallist, Creator & Founder of Greatest Athlete, and Gladiator 'Predator'. A Birmingham legend and one of Britain's most recognisable sporting personalities.
MENTAL SKILLS & TOOLS
- ›Pressure as a privilege, not a burden
- ›The champion's pre-performance ritual
- ›Resilience after public setbacks
Prof. Mounîm A. El Yacoubi
Professor in AI · Institut Mines-Télécom / Institut Polytechnique de Paris
Leading AI researcher and professor exploring the intersection of artificial intelligence, sport analytics, and human performance.
MENTAL SKILLS & TOOLS
- ›Using AI to decode performance patterns
- ›Data-driven mental resilience strategies
- ›The future of human performance in an AI world
Shaz Aziz
Serial Entrepreneur · Co-Founder, Latest Business Offers & The Business TV Channel
Serial entrepreneur and digital growth strategist. Co-Founder of Latest Business Offers and The Business TV Channel, helping businesses dominate Page 1 of Google.
MENTAL SKILLS & TOOLS
- ›Turning digital pressure into competitive advantage
- ›Building brand authority under pressure
- ›From stress to strategic clarity in business
Brad Parkes
CEO, British Contact Lens Association
Recently appointed CEO of the British Contact Lens Association with extensive healthcare and organisational experience. Brad brings a unique dual perspective — industry leader and performance expert.
MENTAL SKILLS & TOOLS
- ›High-stakes communication under pressure
- ›Building trust in high-performance teams
- ›From dressing room to boardroom
LinkedIn
⚡ LIVE AI PANEL MEMBER
Boardy
AI Superconnector · boardy.ai · Live VIP AI Panel Member
"I know who you should meet before you do." Boardy is the world's most advanced AI Superconnector — an autonomous networking agent making high-signal introductions at a speed and scale no human could match. A live AI voice on the panel: a first for Birmingham.
MENTAL SKILLS & TOOLS
- ›AI-powered networking and relationship intelligence
- ›Non-human perspective on performance and pressure
- ›The future of human potential in an AI-augmented world
Rugby Insight:
Mental Health to Mental Wealth
📖The Story
Drawing on lived experience at the highest level of professional rugby, this book breaks the silence around mental health in sport and provides a roadmap from struggle to strength.
🧠Mental Wealth Framework
Practical strategies, tools, and techniques drawn from elite sport psychology — applicable to business leaders, coaches, parents, and anyone under pressure.
🏆The Launch
Copies will be available for purchase and signing at the Summit. NET proceeds from book sales contribute directly to the £25,000 fundraising target.
❤️The Purpose
The NET proceeds of Every book sold, every ticket purchased, and every sponsorship secured goes directly to Lench's Trust and Birmingham Moseley Rugby Club — 50% each.
Event Agenda & Schedule
🕑: 10:00 AM - 04:00 PM
Event Agenda & Schedule
Info: A carefully curated day of keynote addresses, expert panels, charity auctions, and networking — all at The Reddings Suite, Birmingham.
Keynote
Panel
Networking
Lunch
AM
🕑: 10:00 AM - 12:15 PM
Morning Programme
Info: Guest Arrival, Light Refreshments, Registration & Networking
Arrive, check in, enjoy light refreshments and connect with fellow attendees.
10:20 – 10:45
Welcome Address & Introduction to Charities
Opening welcome and introduction to our beneficiary charities — Lench's Trust and Moseley Rugby Club.
10:45 – 11:15
Keynote
Mental Health to Mental Wealth
Aquile Smith — Rugby International, Moseley first team player & Author of Rugby Insight 2nd Edition
11:15 – 11:50
Keynote
AI, Sport Analytics & Human Performance
Professor Mounîm A. El Yacoubi — Institut Mines-Télécom / Télécom SudParis / Institut Polytechnique de Paris
11:50 – 12:15
Charity Auction & Book Signing
Support our beneficiaries through the charity auction and get your copy of Rugby Insight 2nd Edition signed.
12:15 – 1:15
Lunch
Formal Lunch Service
Enjoy a formal catered lunch while building connections with industry professionals and fellow attendees.
Lunch
🕑: 12:15 PM - 01:15 PM
Formal Lunch Service
Info: Enjoy a formal catered lunch while building connections with industry professionals and fellow attendees.
PM
🕑: 01:15 AM - 04:00 PM
Afternoon Programme
Info: 1:15 – 1:45
Keynote
Olympic Excellence and Overcoming Challenges
Du'aine Ladejo OLY — Double Olympic Medallist, Creator & Founder of Greatest Athlete, and Gladiator 'Predator'
1:45 – 2:15
Keynote
Dominating Digital: From Pressure to Page 1
Shaz Aziz — Serial Entrepreneur, Co-Founder of Latest Business Offers & The Business TV Channel
2:15 – 2:45
Break
Afternoon Tea & Light Refreshments
Take a break, enjoy afternoon tea and light refreshments, and connect with fellow attendees.
2:45 – 3:15
Keynote
Achieving Best Performance Through Communication
Brad Parkes — CEO, British Contact Lens Association
3:15 – 3:45
Panel
Speakers & VIPs Panel Discussion
An open panel discussion with all speakers and VIP guests — audience Q&A welcome. Featuring a live appearance from Boardy, the world's first AI Superconnector — a Birmingham first.
3:45 – 4:00
Closing Remarks & Final Networking
Wrap-up, key takeaways, and final opportunity to connect with speakers and attendees.
Speaker Line
Where is it happening?
Event Location & Nearby Stays:
GBP 67.00 to GBP 97.00
