PRAL and AAF Shreveport-Bossier Power Lunch: The Power Held in Branding

Join us for a special Power Lunch as PRAL Northwest and AAF Shreveport-Bossier join forces to learn about The Power Held in Branding from KSM Marketing Agency.

More about our speakers:

Cindy Smith:

Cindy Smith is the President/Owner of KSM Marketing Agency. She started with the company in 1995 as the Media Director, was promoted to VP of Operations and then purchased the business in 2002 with a partner to form Kalmbach Smith Meadows. In 2010, Cindy bought majority ownership in the company and more recently rebranded to KSM Marketing Agency. Cindy serves as the Communications Representative with the Shreveport-Bossier Military Affairs Council, is on the Board and Executive Committee of the Independence Bowl Foundation and has also served on the Independence Bowl Selection Committee for the 2022 and 2023 Bowl seasons. She is a member of the Centenary Family Owned Business Group, a regular Simple Church Kids Volunteer, and is co-owner with her husband of HoneyBaked Ham on Youree and Southfield. Cindy is born and raised in Shreveport, graduated with a Mass Comm/PR degree from LSUS, and lists her husband of 30 years and her two adult children as her greatest accomplishments.

Abigail Simmons:

Abigail Simmons is the Business Development Manager at KSM Marketing Agency, having officially joined the company in 2021, though her involvement began long before as the daughter of owner Cindy Smith. She also serves as the Director of Artport, a storied revolving art display housed at Shreveport Regional Airport, which showcases the talents of local and regional artists. Abigail also helps at the other family business, HoneyBaked Ham, serving as the Front of House Manager during peak periods. She earned both her Bachelor's in Marketing and her Master's in Business Administration from Louisiana Tech University. Beyond her professional roles, Abigail serves on the Pre-Game Huddle Committee of the Independence Bowl Foundation, is a member of the Centenary Family Owned Business Group, and is a volunteer and on-camera talent at The Simple Church.

Host or Publisher PRAL