Pop Culture and PR: The Taylor Swift Effect

When Taylor Swift speaks, the world listens. A humble singer-songwriter turned global icon, Swift has leveraged the power of PR to become one of the most influential figures in pop culture. From generating over $300 million in brand value for the NFL to advocating for women’s rights, gender equality, and LGBTQ+ rights, her impact is undeniable.

Join Dr. Dawn Johnston, a pop culture expert and professor of communication, media, and film at the University of Calgary, as she explores the phenomenon known as the "Taylor Swift Effect." Delve into how Taylor Swift has mastered the art of public relations to build her influence and reshape industries.

Exclusive Offer for Our Kick-Off Event: Members can bring a non-member at the same member rate. Tickets must be bought together. It’s the perfect chance to introduce a friend or colleague to CPRS!

Don’t miss this exciting opportunity to engage with fellow communications professionals, enjoy delicious oysters, and gain insights into the fascinating intersection of PR and pop culture. Ticket price includes appetizers. Drinks will be available for purchase at the bar.

Tickets are limited! Reserve your spot now and be part of this engaging discussion.

Host or Publisher CPRS Calgary