Podcasting for Business: Why and How to Start and Grow a Podcast

Join us for an exciting in-person marketing workshop at Office Evolution right off the Beltline in Madison, Wisconsin.

Digital marketing trainer, agency owner, and fellow podcaster Eagan Heath from Asymmetric Marketing (formerly Get Found Madison) will cover the following and more in a dynamic, small workshop format.

You can check out Eagan's podcast, "What's Working in Ecommerce" on YouTube here and Apple Podcasts here.

Explore the dynamic world of podcasting in our hands-on workshop, designed to demonstrate why podcasting is a fantastic marketing channel for business growth. Learn how to launch and expand your podcast, connect authentically with your audience, and harness the medium to build trust, grow your network, and generate leads—all while having fun!

Why Attend 'Podcasting for Business'?

With the surge in popularity of podcasts, businesses have a unique opportunity to tap into this engaging medium. Podcasting allows you to reach and grow your audience and builds a foundation of trust and personal connection that few other platforms can match. Our workshop, 'Podcasting for Business,' offers practical insights into starting and growing your podcast effectively.

And this isn't just for audio! Podcasting helps you create tons of content for social media and your blog.

What You Will Learn:

• Understanding the Impact: Dive into how podcasting can enhance your brand's presence, foster deep connections, and be a fun, fulfilling endeavor.
• Launch Your Podcast: Step-by-step guidance on setting up your podcast, including selecting the right equipment, software, and platforms.
• Content That Engages: Strategies for creating compelling content that resonates, educates, and entertains your target audience.
• Expand Your Network: Learn how to use your podcast to grow your professional network, featuring guest speakers that bring additional value and exposure.
• Boosting Business Outcomes: Beyond monetization—explore how your podcast can drive referrals, generate leads, and integrate with your overall marketing strategy to yield tangible business results.

Who Should Attend:

This workshop is perfect for business owners, marketers, influencers, and anyone interested in leveraging podcasting to expand their reach, build stronger relationships with their audience, and enhance their business’s bottom line.

Whether you're just curious about getting started or have been podcasting for a while, you're sure to leave with actionable ideas you can put into practice right away!

Interactive Elements:

Participants will engage in interactive sessions where they'll outline their podcast concept, receive feedback, and brainstorm content ideas with peers and experts.

We'll even record an episode live so you can see the entire process in action!

Takeaways:

Attendees will leave 'Podcasting for Business' with a clear plan to start their podcast, along with strategies to nurture and grow their listener base and business network. Ready to add a personal touch to your marketing strategy?

Join us to learn, create, and connect through the power of podcasting!

About Your Workshop Speaker:

Eagan Heath is a digital marketing agency co-owner, partner, speaker, podcaster, and trainer.

He helps clients and students grow company revenue through marketing strategy and by driving online traffic, leads, and sales. He’s trained hundreds of marketers and business professionals through his talks, workshops, and online courses.

In 2024, he started a new partnership with Mark Hope called Asymmetric Marketing. Eagan and Mark combined their teams under one agency to provide more services and drive even better client results.

Previously, he:

• started the local digital marketing agency Get Found Madison (a top-ranking SEO company in Madison)
• purchased, ran, and sold the ecommerce pet painting business Splendid Beast
• created the training course and workshop series My Digital Marketing Mastery
• launched an ecommerce agency called Caravan Digital

Eagan continues to host the What’s Working in Ecommerce YouTube series and audio podcast.

Host or Publisher Eagan Heath (Asymmetric Marketing)