Pitching Your Product to the Retail Store Buyers

Are you a product entrepreneur aiming to see your creation on store shelves? Join our immersive workshop, “Pitching Your Product to Retail Store Buyers,” where you'll learn how to confidently present your product, communicate its value, and navigate the expectations of retail decision-makers. This session offers practical insights into what buyers look for, how to address their concerns, and how to position yourself for success in competitive retail environments. Whether you’re preparing for your first pitch or looking to strengthen your approach, this workshop will help you make a compelling impression.
What Attendees Will Learn
• How the retail industry operates and what retail buyers expect when evaluating new products.
• How to anticipate, address, and reframe buyer objections to strengthen your pitch.
• Lessons from real-world product pitch successes and how to apply those strategies to your own presentation.
Topics Covered
• Retail buyer expectations, priorities, and decision-making criteria
• Strategies for handling objections with confidence
• Crafting a pitch that aligns with different retail formats and audiences
• Case studies of successful product pitches
• Tips for positioning, messaging, and value communication

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Host or Publisher San Diego & Imperial SBDC Network