People Raising vs. Fundraising: Leveraging Relationships As Assets

In this interactive workshop, participants will explore the key distinctions between fundraising and people raising, uncovering how both strategies play a vital role in sustaining and scaling nonprofit missions. Attendees will learn practical tools for building meaningful relationships with donors, supporters, and volunteers while working to establish and maintain a strong financial foundation. This session will delve into the importance of fostering long-term partnerships, leveraging storytelling to inspire action, and creating a culture of generosity within your organization. Whether you're new or seasoned, this workshop will equip you with actionable insights to align your fundraising efforts with your mission and engage people as lifelong advocates for your cause.

Light continental breakfast, coffee, and tea will be provided.

About the Presenter: Dr. Ashley Cross is the Founder and Executive Director of HOPE585, a Rochester, NY based organization committed to creating a relationship-centered community where marginalized youth and their families can hope, heal, and thrive. With a heart full of passion and a deep commitment to advocating for children and families, Ashley has dedicated her life to building and sustaining hope.
Her leadership journey includes establishing the first girls’ home in Tulsa, OK, raising awareness about issues affecting girls in foster care and youth aging out. Through civic engagement, mobilizing the local church, and a dedicated community, Dr. Ashley has purchased properties to house girls aging out of foster care or experiencing homelessness in both Oklahoma and New York.
Ashley serves on the boards of Causewave Community Partners, and the Council of Agency Executives, and has previously been on the boards of Bivona Child Advocacy, Mona’s House, and Court Appointed Special Advocates (CASA). She holds a Bachelor’s in Psychology, a Master’s in Non-Profit Management, and a Doctorate in Educational Leadership, all from Oral Roberts University. Dr. Cross empowers individuals and organizations through education, coaching, and powerful training, helping to build a culture of hope in every community she touches.

Host or Publisher Center for Nonprofit Leadership at St. John Fisher University