Pay a Deposit to Secure Your Exhibitor Space - CTE (London Olympia)

If you already know exhibiting at Communication & Technology Expo (London Olympia • 3–4 March 2026) is the right move — the smartest next step is to secure your space with a deposit.

Deposits are for businesses who don’t want to lose the best placements while the floor plan is being finalised.

What the deposit does (clearly)

Your deposit:

• Reserves your exhibitor space and prioritises your placement
• Confirms your commitment so we can allocate you in the floor plan
• Gives you access to the Exhibitor Guide (messaging + offer + QR capture + follow-up system)
• Starts your exhibitor onboarding (logo, listing, category, and pre-show visibility where applicable)

Why deposits matter (simple reality)

Most exhibitors wait too long and then:

• The best spots are gone
• Categories get crowded
• Visibility positions are reduced
• Listings close for print/routing

A deposit prevents that. You lock space now, then complete the rest with guidance.

What’s in it for exhibitors (why this is worth securing)?

Exhibiting at Olympia compresses months of outreach into two days of decision-led activity:

• Meet owners/directors/buyers
• Generate pipeline quickly
• Sell audits/pilots/packages on the stand
• Gain peak brand visibility in a trusted venue
• Capture warm leads and follow up within 48 hours
• Build post-show momentum that continues for months

STAND OPTIONS:

Choose the stand type (Values, Standard, or Premium) that most effectively aligns with your priorities and business objectives.

Best for: First-time exhibitors, startups, solo founders, tight budgets, tight timeline , testing the waters

What it is

A cost-effective entry point to exhibit, giving you presence on the show floor without unnecessary extras. Secure your presence on the floor and start meaningful buyer conversations. If your offer is clear and your follow-up is tight, Value stands can still produce strong ROI. Perfect for lean teams who want to get in the room without overcommitting.

What you get

• Standard shell scheme stand (smaller footprint)
• Inclusion on the exhibitor floor
• Basic exhibitor listing (name + category)
• Access to the Exhibitor Guide (stand message, QR capture, follow-up plan)
• Opportunity to meet buyers walking the floor

Why choose a Value Stand

• You want face-to-face conversations without premium positioning
• You’re testing exhibitions or a new offer
• You’re confident your message and offer will do the work
• You want ROI from conversations, not bells and whistles

In short:
Lowest cost way to get in the room and start conversations.

Best for: SMEs, scale-ups, service providers with a clear offer and sales team who want consistent leads

What it is

The most popular option — balanced visibility, good positioning, and enough space to run structured buyer conversations properly. It balances visibility, space, and conversion potential. Standard stands give you enough room to run structured conversations (headline + offer + QR capture) and walk away with a follow-up-ready pipeline. Ideal if you want reliable buyer engagement across both days.

What you get

• Mid-size shell scheme stand (more space for conversations)
• Better floor placement than Value stands
• Enhanced exhibitor listing (logo + description)
• Access to lead capture support + follow-up structure
• Eligibility for buyer-matching initiatives (where applicable)
• Strong visibility for passing footfall

Why choose a Standard Stand

• You want consistent buyer conversations across both days
• You’re running a clear headline + offer (audit, pilot, demo, package)
• You want enough space to capture leads and book next steps
• You’re serious about pipeline generation, not just presence

In short:
The safest, most reliable ROI option for most exhibitors.

3.Premium Stand - Maximum Visibility or Category Leadership (“Own attention. Accelerate trust. Win higher-value conversations.”)

Best for: Established brands / bigger deal sizes / competitive categories

What it is

A high-visibility, high-impact position designed to maximise brand recall, trust, and buyer engagement. Want to be remembered first? With higher visibility placement and a larger presence, this option maximises brand recall, buyer trust, and meeting volume. Best for exhibitors targeting higher-value contracts, protecting category position, or competing in busy sectors.

What you get

• Larger stand footprint (more room, more presence)
• Prime floor placement (high traffic / strategic zones)
• Priority visibility across event materials (where applicable)
• Priority consideration for speaking, panels, or features (subject to fit)
• Strong brand exposure + authority positioning
• Ideal for team-based selling and partner meetings

Why choose a Premium Stand

• You want to own attention, not just participate
• Brand visibility and category leadership matter to you
• You’re protecting or strengthening market position
• You want buyers to remember you first after the event

In short:
Maximum visibility, credibility, and influence on the show floor.

How to make best use (you’ll be guided)?

Once your deposit is paid, we send a simple plan:

1. Your one-line stand headline (outcome you deliver)
2. Your “easy yes” offer (audit/pilot/starter pack)
3. Your QR lead capture setup
4. Your follow-up sequence for 48 hours post-show
5. Your pre-show visibility checklist

What happens after you pay

• You receive confirmation of your reserved space
• We schedule a quick placement call (optional)
• We collect your logo + listing details
• We issue the remaining balance invoice and timeline

What happens next?

Know what’s Happening Next — before everyone else does.

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Host or Publisher Communication & Technology Expo