Part 2: Filling Your Pipeline Without the Cold-Call Dread

Almost every business owner agrees prospecting matters, and almost none of us do it consistently. This session looks at the four real reasons prospecting gets pushed aside, from fear of rejection to simply not knowing who to reach out to, and offers a straightforward way to fix each one. You'll learn Sandler's Behavior/Attitude/Technique triangle, why tracking your daily activities matters more than obsessing over monthly results, and how to build a simple one-page plan so new opportunities keep showing up instead of arriving in feast-or-famine waves.