Parched 2026 - Non-Alc Drinks Tasting

We are delighted to invite you to Parched - the game-changing tasting event by TV drinks expert Tom Surgey that celebrates great drinks and even better flavour, simply without the alcohol.

Step into a world where "not drinking" is just as exciting as "drinking." Discover the UK’s most vibrant non-alcoholic brands, including headline sponsors BOLLE, KORE and JING Tea.

Whether you're exploring a mindful lifestyle or looking for the perfect serve between rounds, join us in London this September to elevate your expectations of what a non-alcoholic experience can be.

Featuring a walk-around tasting of the most exciting non-alcoholic brands available in the UK with cocktail creations and live demos to inspire you in how to select, serve and enjoy with zero compromise.

You will be able to taste a wide range of the category’s best WINE - BEER - TEA - KOMBUCHA - SPIRITS - FUNCTIONAL DRINKS and more.

Products are available for purchase to take-away from the event, at producers discretion so you can stock up your home bar too!

A selection of brands already signed up include:

Headline sponsors:

• BOLLE
• Fever-Tree
• JING Tea

All other exhibitors:

• AI.
• Alfresco Drinks
• Athletic Brewing Co
• Babylonstoren
• Bel Nada Drinks
• Botivo
• Caleño Drinks
• CleanCo
• Collider
• Domaine EdeM
• Eisberg Alcohol Free Wine
• Everleaf
• Firebrand Brewing Co
• Giesen
• Hallgarten & Novum
• INTUNE
• Jukes Cordialities
• Libeau - Sophisticated Sodas
• Momo Kombucha
• No+Flow Brands
• Nonsuch Shrubs
• Oh Oui
• ON Beer
• One Night Drinks
• Seasn
• Sentia Spirits
• Soba Circus
• Sylva
• The Pathfinder Hemp & Root
• Thomson & Scott
• Wild Life Botanicals
  

Enjoy the walkaround tasting, visit the cocktail lounge, taste from the draught beer are. Bring friends as a social evening, come alone and taste, whatever you fancy - Parched is a celebration of sociability and the great No & Low drinks supporting it. We can’t wait to share it out you!

So join us to discover the exciting world of flavour sensations to make your palate call out for more!