Panel session "A multi-stakeholder approach to effective social marketing"

Topic: A panel session on how social marketers effectively collaborate with relevant stakeholders from government, local community, industry, and the broader public.

Speakers:

Dr Nadia Zainuddin

Dr Nadia Zainuddin is a Senior Lecturer from the University of Wollongong, whose work focuses on the power of Marketing to influence social and behavioural change. She is a critical scholar whose work is oriented around on understanding and critiquing market systems and structures, to decolonise and deconstruct markets and market systems for the betterment of people and society. Nadia has experience working on funded research projects in partnership with a range of government and industry collaborators, including the Australian Research Council, Australian Marketing Institute, The Scottish Universities Insight Institute, Queensland Health, New South Wales Health, and the Australian Red Cross Blood Service. Nadia holds a longstanding commitment to provide service to the wider academic and research community. She has chaired the International Social Marketing Conference and the World Social Marketing Conference. Nadia is the current President of the Australian Association of Social Marketing (AASM).

Professor Sharyn Rundle-Thiele

Professor Sharyn Rundle-Thiele applies marketing to improve people’s health and wellbeing and to protect the planet. She founded Social Marketing @ Griffith and co-founded the Journal of Social Marketing. She is currently serving as Vice President of the International Social Marketing Association (ISMA). Sharyn has co-created behaviour change programs with community and stakeholders. Her projects deliver outcomes and impact including removing leaves from waterways, improved social connections for adolescents, reduced koala deaths from dog attacks by 40%, reduced koala deaths from car strikes by 83% and more. Her work is published in more than 260 books, book chapters and journal papers. Awards and appointments including The Philip Kotler Social Marketing Distinguished Service Award and the Australian New Zealand Marketing Academy Fellow acknowledge her innovative, high-quality practice and science and her leadership.

Associate Professor Paul Harrigan

Dr. Paul Harrigan is an Associate Professor and Deputy Chair of Marketing at UWA Business School in Perth, Australia. He is also an Adjunct Professor at IESEG School of Management, and Vice-President of ANZMAC. His research expertise is in marketing and information systems, specifically digital transformation. He has published his research in over 60 international journal articles and books, and presented it at over 60 international conferences. His work has appeared in the Journal of the Academy of Marketing Science, Information Systems Journal, International Journal of Information Management, International Journal of Electronic Commerce, Journal of Business Research, Technological Forecasting and Social Change, Psychology & Marketing, and Journal of Marketing Management.

Alison D’Vine

Alison D’Vine is the principal practitioner and founding director of SagencyWA. With over eighteen years of experience of social working and counselling experience in both public and private sector, she has worked towards specializing in working primarily with men in the space of Family and Domestic Violence. Alongside establishing her private practice of SagencyWA, Alison is a pioneer who has created Perth’s first private practice men’s behaviour change program alongside a mobile application that supports the program. Alison is passionate about creating change around the current narratives of Family and Domestic Violence and believes grassroots community education is pivotal. She is a member of the Rockingham Safety Alliance Network, she is active in her community by providing pro-bono counselling sessions to the Indian Society of Western Australia. Alison has additionally spoken on various podcasts, at women’s empowerment seminars, provided school presentations, professional development sessions for the Mental Health Practitioner’s Network, presented as a guest speaker at the What Were You Wearing Domestic Violence Rally, she will also be speaking at the Annual National Family Safety Summit in Perth and is a National finalist for the Australian Ladies in Business Awards.

Location : Edith Cowan University City Hub - 491 Wellington St, Perth WA 6000

Host or Publisher Australian Association of Social Marketing