Optimizing Instagram Bios for Small Businesses

Most small business owners don’t realize this yet:

Your Instagram profile can now be optimized for search.

As of July 10, Instagram turned on SEO-style indexing. That means what you write in your bio, name field, and profile setup directly impacts whether people can find your business.

If your bio is vague, clever-but-unclear, or outdated, you may be invisible to potential customers searching for exactly what you offer.

In this live, hands-on workshop, we’ll walk through how to optimize your Instagram bio for both humans and search so your profile clearly communicates:
• Who you are
• What you do
• Who you help
• What to do next

This workshop** is designed specifically for small business owners who want their Instagram to support their business, not feel like another thing to manage.

You’ll leave with a customized Instagram bio, a clearer message, and a simple plan you can use immediately.

What we’ll cover:

• What Instagram SEO means for small businesses (in plain English)
• How Instagram search works today and why your bio matters
• Live optimization of your Instagram bio, name field, and profile
• Keywords vs buzzwords: what actually helps people find you
• Best practices for links, highlights, and profile structure
• Simple tools to make social media planning more efficient

Who this workshop is for:
• Small business owners and solopreneurs
• Local and service-based businesses
• Business owners who rely on referrals and visibility
• Anyone unsure if their Instagram profile is helping or hurting

No tech background. No social media obsession required.

Please bring:

• Laptop and charger
• Your social media usernames and passwords*
• Something to take notes

* Make sure you can log in to your accounts on your laptop.

**This workshop is intentionally small so we can optimize profiles live.
Bring your laptop and login info. You’ll update your bio during the session.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Backed by Women