Online Marketing Fundamentals: 1Day Course – New York
About this Event
Bring your team and save:
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
About the Course:
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, snacks, and beverages provided during the session
If you would like weekend training sessions, kindly reach out to us at for availability and scheduling.
INTERNET MARKETING FUNDAMENTALS
Understand Digital Marketing. Reach the Right Audience. Grow Your Online Presence.
Marketing has changed dramatically over the last decade, and the Internet has transformed the way businesses communicate with their audiences.
This 1-Day Internet Marketing Fundamentals programme is designed to provide participants with practical knowledge and skills to market a business online — from understanding the market and building a brand to using social media, SEO, websites, lead generation and campaign strategies
WHO IS THIS PROGRAMME FOR?
This programme is ideal for:
Business Owners & Entrepreneurs
Understand how to build and promote your business online.
Marketing Professionals
Strengthen your understanding of fundamental Internet marketing strategies.
Aspiring Digital Marketers
Build a strong foundation in essential online marketing concepts.
Sales & Business Development Professionals
Understand how digital channels can support customer acquisition and engagement.
Freelancers & Consultants
Develop the fundamentals needed to market your services online.
Professionals Exploring Digital Marketing
Gain an understanding of the key elements involved in modern Internet marketing.
WHAT WILL YOU LEARN?
This programme takes you through the essential building blocks of Internet marketing — from understanding your market to creating campaigns and capturing leads.
BUILD YOUR DIGITAL MARKETING FOUNDATION
Through this programme, participants will develop an understanding of:
✔ Marketing research and target audiences
✔ SWOT analysis in marketing
✔ Real-time marketing
✔ Brand management
✔ Social media fundamentals
✔ SEO basics
✔ Website characteristics
✔ Lead generation and management
✔ Campaign characteristics
✔ Content and audience engagement
©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.
Our Royalty Referral Program
Know a team or professional who could benefit from our workshops? Refer them and earn attractive royalties for every successful registration.
For royalty-related queries, contact [email protected]
STOP GUESSING. START MARKETING WITH A STRATEGY.
Whether you're building a business, managing a brand, working in marketing, or simply looking to understand the digital marketing landscape —
This is your opportunity to strengthen your Internet Marketing Fundamentals.
Invest one day in building skills that can support your digital marketing journey.
ENROLL NOW & BUILD YOUR ONLINE MARKETING FOUNDATION.
Contact us for upcoming batches, registration and programme details.
For customized corporate / in-house training, contact us to discuss your requirements.
📧 Contact us today to schedule a customized in-house session:
Agenda
Module One: SWOT Analysis in Marketing
Info: • Strength
• Weaknesses
• Opportunities
• Threats
• Case Study
• Module One: Review Questions
Module Two: Marketing Research
Info: • Consume All Media
• Finding the Right Price
• Product Development and Improvement
• Identify Your Target Audience
• Case Study
• Module Two: Review Questions
Module Three: Real Time Marketing
Info: • Dynamic Content
• Engagement Builds Followers
• Constant Readiness and Monitoring
• The Time the Place and the Media
• Case Study
• Module Three: Review Questions
Module Four: Brand Management
Info: • Every Interaction Counts
• Consistent Through all Media
• Unique Qualities
• Needs to be Actively Managed
• Case Study
• Module Four: Review Questions
Module Five: Social Media (I)
Info: • You are Building a Community
• A Personal Touch
• Brand Champions
• Make it Easy to Share
• Case Study
• Module Five: Review Questions
Module Six: SEO Basics
Info: • Relevant and Original Content
• Keywords
• Value Proposition
• Linking
• Case Study
• Module Six: Review Questions
Module Seven: Social Media (II)
Info: • Content is King
• Blog and Interact
• Webinars
• Constant Monitoring
• Case Study
• Module Seven: Review Questions
Module Eight: Website Characteristics
Info: • SEO Optimization
• Landing Page
• Analytics
• Mobile and Tablet Friendly
• Case Study
• Module Eight: Review Questions
Module Nine: Capturing Leads
Info: • Lead Management and Generation
• Give Something Away
• Quality vs. Quantity
• Capture Repeat Customers
• Case Study
• Module Nine: Review Questions
Module Ten: Campaign Characteristics
Info: • Tailored for Your Audience
• Use Powerful Words
• The 4 W’s of a Campaign
• Monitor and Tweak
• Case Study
• Module Ten: Review Questions
Module Eleven: Wrapping Up
Info: • Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations
Where is it happening?
Event Location & Nearby Stays:
USD 726.65 to USD 934.05
