ONB Export Training Session: Strategic Diversification in Today’s Climate
Schedule
Thu May 28 2026 at 10:00 am to 03:00 pm
UTC-03:00Location
Saint John Harbourfront Hotel | Saint John, NB
About this Event
Opportunities New Brunswick (ONB) is pleased to present an export training session focused on Strategic Diversification: Navigating Global Shifts.
This session will bring together New Brunswick businesses and ecosystem partners to explore practical strategies for expanding into new markets, strengthening supply chains, and building resilience in today’s evolving global trade environment.
Event Details
- Date: Thursday, May 28, 2026
- Time: 10:00 AM – 3:00 PM
- Location: Menahkwesk Room, Saint John Harbourfront Hotel, 1 Market Square, Saint John, NB
- Format: In-person training session
- Includes: Light snacks, Lunch, and networking opportunities
Who Should Attend?
New Brunswick businesses at all stages of export development looking to:
- Expand into new international markets
- Strengthen global competitiveness
- Navigate current trade and economic shifts
Why Attend?
As global market conditions continue to evolve, diversification is critical for long-term export success. This session will provide:
- Practical insights on market diversification and growth planning
- Access to expert perspectives from ecosystem partners
- Peer-to-peer learning through interactive discussions
- Actionable strategies that can be applied directly to your business
Event is free but registration is required for this practical, insight-driven session designed to support your export growth.
Agenda
🕑: 09:30 AM - 10:00 AM
Breakfast & Registration
🕑: 10:00 AM - 10:15 AM
Opening Remarks
Host: Atlantic Canada Opportunities Agency (ACOA)
Info: Regional perspective on strengthening Atlantic Canada’s global competitiveness and trade resilience.
🕑: 10:15 AM - 10:30 AM
Why the Saint John Region is Built for Export Success
Host: Envision Saint John
Info: An overview of the Saint John Region as a strategic gateway for international trade, highlighting infrastructure, sector strengths, and business supports that enable export growth.
🕑: 10:30 AM - 10:45 AM
Scaling for Export: Capital Readiness & Growth Planning
Host: Business Development Bank of Canada (BDC)
Info: Practical guidance on financing, managing working capital, and aligning operations to support international expansion.
🕑: 10:45 AM - 12:00 PM
Interactive Workshop / Adapting to Uncertainty: Practical Diversification Stra
Host: ONB Client Executives & Partner Organizations
Info: A facilitated working session where participants will:
• Identify key export risks
• Explore diversification pathways
• Define actionable next steps for their business
🕑: 12:00 PM - 12:30 PM
“Market Picnic” Lunch
Info: Lunch break
🕑: 12:30 PM - 01:30 PM
Panel Discussion: Diversification in Practice - Lessons from the Field
Info: Exporters and partners share real-world experiences navigating global markets, including challenges, opportunities, and practical strategies for growth.
🕑: 01:30 PM - 02:30 PM
AI as a Business Lever
Host: Matt Symes, CEO, Symplicity Designs
Info: Exploring how businesses can leverage AI to enhance operations, improve decision-making, and support export growth.
🕑: 02:30 PM - 03:00 PM
Event Wrap Up
Where is it happening?
Saint John Harbourfront Hotel, 1 Market Square, Saint John, CanadaEvent Location & Nearby Stays:
CAD 0.00
