Office Hours: Value Proposition and Competitive Positioning

Are you an innovator, entrepreneur, or creative mind looking to take your ideas to the next level? Join us for Free Office Hours at Innovate Carolina Junction, where you'll have access to a diverse array of subject matter experts ready to help you navigate the challenges of your journey. Whether you need guidance on creative projects, insights into emerging technologies, business strategy support, alumni mentorship, or legal advice, our experts are here to provide personalized, actionable feedback.

Connect with experienced professionals across various fields, gain fresh perspectives, and get the support you need to turn your vision into reality. No matter where you are in your journey, Innovate Carolina Junction is your hub for innovation, collaboration, and growth.

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Jaap Schut has 22 years of experience in global consultancy, industrial new product development, materials research, and higher education as an innovation strategy consultant, startup coach/mentor, venture partner, polymer materials scientist, speaker, and expert witness with roles at UNC and beyond.

As EIR at Kickstart, he is enabling UNC entrepreneurs and startups to commercialize research by deploying effective commercialization/innovation tools, improving pitch decks, and mentoring participants in the I-Corps and Venture Catalyst programs.

As CEO & Founder of 4E Innovation Consulting he is accelerating and de-risking the path to growth and impact for startups and corporate clients by refining innovation strategies and commercializing novel materials/products to meet unmet market needs across various industries. He also supplies technical expertise in litigation cases.

Ask Jaap about:

• Value proposition building & competitive positioning
• Pitch deck improvement & storytelling/messaging
• Customer discovery & product-market fit
• The 4E Framework of innovation:

1. What is it?

2. Does anyone care?

3. Can you do it?

4. Can you make money?

• Resume improvement, career advice & networking

WHERE SHOULD I PARK?

Parking is available in the following lots: 100 E Rosemary, 150 E Rosemary and the new deck, 125 E Rosemary.

Host or Publisher Innovate Carolina