NPO & Small Business Development: Intro to Branding with Fena Fenelon

The Nonprofit & Small Business Development Series seeks to uplift rising nonprofit organizations & small businesses, primarily those operating in the target neighborhoods of: Fenway, Back Bay, Mission Hill, Roxbury, and South End, by connecting them with community leaders and university expertise around capacity building and best practices & tips to better engage relevant stakeholders. Any organization or small business, regardless of operating location, is welcome to join this hybrid session. This is a public event.

The first session is led by branding expert, Fena Fenelon, and focuses on developing your “branding DNA.” Exploring the art and science of creating a strong brand, it delves into key components of branding, such as brand strategy, positioning, messaging, and identity design. This session is open to the public and targeted at non-profit organizations and small businesses in the City of Boston. Join us to build your organization or business’ capacity for storytelling, stakeholder engagement, and funding.

This event can be attended in person at Northeastern Crossing (1175 Tremont Street) or online via Zoom. Please indicate your attendance preference when you register and we will send out a zoom link ahead of the session.

Contact [email protected] with any questions or concerns.

Host or Publisher City & Community Engagement, Northeastern University