November luncheon: The Lost Art of Content & Context

Knowing Your Audience

The Lost art of Content and Context
November 21st

The Orginal Oyster House on Causeway

11:30a - 1:00p

As modern marketers, we have advanced algorithmic tools at our fingertips which allow us to target audiences in fast, broad sweeping executions. Although efficient and practical, it has the tendency to homogenize and stereotype entire subsets of the population. This has resulted in a lack of attention with consumers who expect authenticity. Danna will explore how audience building and algorithmic tools may have accelerated our work, but may leave us asking – What are we missing?
Danna Grigson has 20 years of media planning experience and currently acts as the SVP Media Planning Director at Zimmerman Advertising. Danna has written and executed media strategies for brands such as SERVPRO, Chinet, Yuengling, McDonald’s and La-Z-Boy Retail Furniture Galleries. When not spending time renovating her 100-year-old house in Nashville, Danna can be found (or not) traveling the world and doting on her three incredibly adorable cats.

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