Nourish: Food & Drink Conference & Tastebuds Market

*Market stands will be launched soon

Join us this April for the fourth Nourish Conference and Tastebuds Food & Drink Market—a full-day celebration of innovation, insight, and inspiration for the UK food and drink sector. Designed for founders, producers, retailers, innovators, and anyone shaping the future of food, this dynamic event brings together leading experts, buyers, and changemakers for a day of learning, collaboration, and discovery.

This year’s conference explores three essential themes shaping our industry:

Dive into the latest consumer trends, research breakthroughs, and product development opportunities. Learn from specialists in health, wellbeing, and child nutrition, and discover how forward-thinking brands are creating products that meet the needs of today’s health-conscious shoppers.

Explore practical, actionable strategies for building a more sustainable and resilient food business. From technologies that can save your business thousands—like heat pumps—to the fascinating British Sugar story of their Wissington site, and expert insights on the future of food in a changing climate, this theme will leave you empowered to take positive steps toward environmental leadership.

Get real-world advice from those who know what it takes to succeed. Hear directly from a major buyer about what they look for and top pitching tips. Learn from inspiring local success stories, gain insight into the new Who Buys My Food app for e-commerce businesses, and build your knowledge of growth funding and investment options.

Alongside the conference, enjoy the vibrant Tastebuds Food & Drink Market, showcasing exceptional local producers, emerging brands, and innovative new products. Sample, discover, and connect with the passionate creators behind some of the region’s most exciting flavours.

Whether you're developing your next product, seeking to scale your business, or simply looking to stay ahead of industry trends, Nourish offers invaluable insights, practical guidance, and powerful networking opportunities.

Market open to the public 09:00 – 18:00

Conference open to ticketed attendees 09:00 – 17:00

Drinks reception 17:00 - 18:00

What will you get out of the conference?

• Inspiration
• Hear experiences and stories from those that have been where you are now
• Challenge your thoughts
• Networking
• Celebrate food and drink innovation in the East of England

Read more below for the full agenda.

Please note timings of the day may change.

For any support or queries, please contact Charlotte on: [email protected]

Info: In this session, I’ll explore the food and nutrition trends set to shape consumer choices in 2026 and how food and drink start-ups can turn these insights into meaningful innovation. I’ll share practical examples of emerging ingredients, shifting consumer priorities, and opportunities for differentiation, helping founders identify clear unique selling points for their products. Attendees will leave with actionable ideas and a better understanding of how to align innovation with both consumer demand and credible nutrition principles.

Info: Through case studies spanning emerging and mature solutions, this session explores how waste heat recovery, industrial heat pumps, and other low-carbon technologies can help food manufacturers reduce emissions and costs for process heat.

Info: ‘Creating a culture of sustainability’ is easy to write in a strategy but actually delivering it is a complex task. Hear an honest view of our progress delivering our sustainability & conservation strategy WONDER across 350 employees, 25,000 acres & over a million visitors a year.

Info: My talk will showcase British Sugar’s forward-thinking sustainability approach at Wissington Sugar Factory, demonstrating how every part of the sugar beet is used to create a diverse portfolio of profitable products and co-products.

Info: Condimentum was born from a farmers desire to keep a iconic brand in Norfolk and the £14m factory was built from scratch during COVID in 12 months. Today the business is supplying every major continent of the world with Mustard flour and expanding into wet mustard production for UK supermarkets and restaurants. It has been a steep learning curve but a great culture and can do attitude has built an exciting business for the future and will continues to see Mustard in Norwich for many years to come.

Info: In this session, I’ll explore how the Jarrold Growth Fund supports local businesses, the opportunities for growth within Jarrold Business Services, and why investing in our community benefits everyone. Attendees will leave with practical insights on nurturing innovation, building stronger local networks, and unlocking business potential.

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Host or Publisher Food Innovation Cluster