Northern Heroes: The Good, The Bad & The Algorithm

Performance marketing on LinkedIn:
“AI is transforming everything.”

Performance marketing in real life:
“Why is this campaign spending £4k a day on broad match?”

Let’s talk about it.

For our next Performance Academy event we’re putting three brilliant Northern practitioners on stage to talk about what’s actually happening inside paid media accounts right now

Expect chat about:

• what’s actually working in PPC right now
• the mistakes marketers keep making
• where AI is helping… and where it’s causing absolute chaos
• AAAAAAAND the weird stuff we're just bloody nosey and nerdy about

Then at the end we’ll bring everyone back on stage for a live panel where we’ll tackle some bigger industry questions and rage-bait hot takes.

And because we can’t take ourselves too seriously, we’ll finish with a quick round of Higher or Lower: Paid Media Edition.

and yes, there will be a prize!

This event is for people who actually work in paid media.

PPC specialists
Paid social marketers
Ecommerce teams
Agency folks
In-house teams

Basically anyone who spends their days inside ad platforms and occasionally thinks:

“Surely it’s not just me dealing with this nonsense?”

The Performance Academy is a Manchester PPC & Paid Media community for performance marketers.

It exists to make the industry less gatekeepy, less intimidating and a lot more welcoming

No egos

No jargon

No paywall
Just good people sharing what they’ve learned and helping each other get better at the job we all know and love.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Performance Academy