Non-UPF Verified at Newtopia Now!

This exclusive event is for retailers and industry partners who are ready to lead the non-ultraprocessed foods movement. Join us!
About this Event

Non-UPF Verified products are arriving on shelves, and the momentum is undeniable. Join us for a nourishing breakfast at the Populus Hotel's rooftop, Stellar Jay restaurant, just a seven minute walk from the CO Convention Center, on Wednesday, August 19th, and be among the first to shape what this movement looks like at retail.

Stop by anytime between 8:30–10:00 AM to enjoy good food, good company, and conversation with those at the forefront of the Non-UPF Verified program. Connect with our team to explore the full suite of resources designed to set you up for success — from policy and technical guidance to retail education, merchandising tools, brand engagement opportunities, and marketing and promotional support.

Whether you're just beginning to explore Non-UPF Verified or actively preparing for products to hit your shelves, this is your space to ask questions, make connections, and step into the next defining movement in natural and independent grocery retail.

We'd love to share breakfast, ideas, and the future of food with you.